{"id":39070,"date":"2023-11-09T14:06:21","date_gmt":"2023-11-09T05:06:21","guid":{"rendered":"https:\/\/www.kaonavi.jp\/dictionary\/?p=39070"},"modified":"2025-03-24T15:40:57","modified_gmt":"2025-03-24T06:40:57","slug":"arpu","status":"publish","type":"post","link":"https:\/\/www.kaonavi.jp\/dictionary\/arpu\/","title":{"rendered":"ARPU\u3068\u306f\uff1f\u3010\u8a08\u7b97\u65b9\u6cd5\u3011ARPPU\u3084LTV\u3068\u306e\u9055\u3044\u3001SaaS\u306e\u91cd\u8981KPI"},"content":{"rendered":"
\u3053\u306e\u8a18\u4e8b\u306e\u30dd\u30a4\u30f3\u30c8<\/div>
ARPU\uff08Average Revenue Per User\uff09\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u5f53\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u3092\u793a\u3059\u6307\u6a19\u3067\u3001\u4e8b\u696d\u306e\u6210\u9577\u6027\u3084\u53ce\u76ca\u529b\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002
\n\u3053\u306e\u6307\u6a19\u306f\u3001\u7279\u306b\u901a\u4fe1\u696d\u754c\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3067\u6d3b\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u5897\u6e1b\u306b\u5f71\u97ff\u3055\u308c\u306a\u3044\u305f\u3081\u3001\u7d4c\u55b6\u306e\u6301\u7d9a\u53ef\u80fd\u6027\u3092\u5224\u65ad\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002
\nARPU\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u4fc3\u9032\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u5411\u4e0a\u304c\u5fc5\u8981\u3067\u3042\u308a\u3001\u4f01\u696d\u306e\u6226\u7565\u306b\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/strong><\/div><\/div>\n\n

\uff11\uff0eARPU\uff08Average Revenue Per User\uff09\u3068\u306f\uff1f<\/h2>\n

ARPU\u3068\u306f\u3001\u300cAverage Revenue Per Use\u300d\u306e\u7565\u3067\u3001\u4e00\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u3001\u3064\u307e\u308a\u30e6\u30fc\u30b6\u30fc\u5e73\u5747\u5358\u4fa1\u793a\u3059\u6307\u6a19<\/strong><\/span>\u306e\u3053\u3068\u3002\u8aad\u307f\u65b9\u306f\u300c\u30a2\u30fc\u30d7\u300d\u307e\u305f\u306f\u300c\u30a8\u30fc\u30a2\u30fc\u30eb\u30d4\u30fc\u30e6\u30fc\u300d\u3067\u3059\u3002<\/p>\n

ARPU\u306e\u7d2f\u7a4d\u5024\u3092\u7b97\u51fa\u3059\u308c\u3070\u3001\u53ce\u76ca\u5316\u30fb\u8cfc\u5165\u984d\u306e\u5897\u6e1b\u3082\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u7279\u5b9a\u671f\u9593\u306eARPU\u306e\u7d2f\u8a08\u5024\u7b97\u51fa\u306b\u3088\u3063\u3066\u3001\u7d99\u7d9a\u7387\u3068\u58f2\u4e0a\u306e\u76f8\u95a2\u95a2\u4fc2\u304c\u5206\u6790\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n

ARPU\u306f\u4e3b\u306b\u901a\u4fe1\u4e8b\u696d\u306e\u3088\u3046\u306a\u6708\u984d\u8ab2\u91d1\u30e2\u30c7\u30eb\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u7528\u3044\u3089\u308c\u3066\u304d\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u8fd1\u5e74\u3001SaaS\u3084\u30b9\u30de\u30db\u30b2\u30fc\u30e0\u306a\u3069\u6708\u984d\u8ab2\u91d1\u5236\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3082\u5897\u3048\u3066\u304d\u305f\u305f\u3081\u6d3b\u7528\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u3088\u3063\u3066\u306fARPU\u304c\u7d30\u5206\u5316\u3055\u308c\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u3001\u305d\u306e\u4ee3\u8868\u4f8b\u304c\u901a\u4fe1\u4e8b\u696d\u8005\u3067\u3059\u3002\u901a\u4fe1\u4e8b\u696d\u8005\u306e\u58f2\u4e0a\u306f\u901a\u8a71\u6599\u3068\u30c7\u30fc\u30bf\u901a\u4fe1\u6599\u306b\u308f\u304b\u308c\u3001\u901a\u8a71\u6599\u306f\u300c\u97f3\u58f0ARPU\u300d\u3001\u30c7\u30fc\u30bf\u901a\u4fe1\u6599\u306f\u300c\u30c7\u30fc\u30bfARPU\u300d\u3068\u3057\u3066\u533a\u5225\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\t \t \n\t \"\"<\/span>\n\t

\uff12\uff0eARPU\u3068LTV\u3001ARPPU\u3001ARPA\u3068\u306e\u9055\u3044<\/h2>\n

ARPU\u3068\u985e\u4f3c\u3059\u308b\u6307\u6a19\u306b\u300cLTV\u300d\u300cARPPU\u300d\u300cARPA\u300d\u304c\u3042\u308a\u307e\u3059\u3002ARPU\u3068\u5404\u6307\u6a19\u306e\u9055\u3044\u3092\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

ARPU\u3068LTV\u306e\u9055\u3044<\/h3>\n

LTV\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u793e\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u30fb\u5951\u7d04\u3092\u958b\u59cb\u3057\u3066\u304b\u3089\u7d42\u4e86\u3059\u308b\u307e\u3067\u306e\u9593\u306b\u3069\u308c\u3060\u3051\u306e\u4fa1\u5024\u3092\u3082\u305f\u3089\u3057\u305f\u304b\u3092\u793a\u3059\u6307\u6a19\u306e\u3053\u3068\u3002<\/strong>\u300cLife Time Value\u300d\u306e\u7565\u3067\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3067\u3059\u3002<\/p>\n

ARPU\u306fLTV\u306b\u985e\u4f3c\u3059\u308b\u3082\u306e\u306e\u3001ARPU\u306f\u8a2d\u5b9a\u3057\u305f\u671f\u9593\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u4fa1\u5024\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001LTV\u306f\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5168\u4f53\u3092\u3068\u304a\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u4fa1\u5024\u3092\u8a08\u6e2c\u3059\u308b\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\t \t \n\t \"\"<\/span>\n\t

ARPU\u3068ARPPU\u3068\u306e\u9055\u3044<\/h3>\n

ARPPU\u306f\u300cAverage Revenue Per Paid User\u300d\u306e\u7565\u3067\u3001\u8ab2\u91d1\u3057\u3066\u3044\u308b\u4e00\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u3092\u793a\u3059\u6307\u6a19<\/strong>\u3067\u3059\u3002\u4e00\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u3092\u793a\u3059\u70b9\u3067\u306fARPU\u3068\u540c\u3058\u3067\u3042\u308b\u3082\u306e\u306e\u3001\u3053\u3061\u3089\u306f\u5bfe\u8c61\u30e6\u30fc\u30b6\u30fc\u3092\u9650\u5b9a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u3063\u3066\u306f\u7121\u8ab2\u91d1\u307e\u305f\u306f\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u308b\u3082\u306e\u306e\u3001\u305d\u306e\u3046\u3061\u8ab2\u91d1\u3057\u3066\u3044\u308b\u307e\u305f\u306f\u6709\u6599\u30d7\u30e9\u30f3\u3092\u5951\u7d04\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u307f\u3092\u5bfe\u8c61\u3068\u3057\u305f\u6307\u6a19\u3068\u3057\u3066ARPPU\u3092\u7528\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n

\u8ab2\u91d1\u3084\u6709\u6599\u30d7\u30e9\u30f3\u3067\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u53ce\u76ca\u6027\u3092\u6e2c\u308b\u305f\u3081\u306bARPU\u304c\u91cd\u8981\u306a\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

ARPU\u3068ARPA\u306e\u9055\u3044<\/h3>\n

ARPA\u306f\u300cAverage Revenue Per Account\u300d\u306e\u7565\u3067\u30011\u30a2\u30ab\u30a6\u30f3\u30c8\u3042\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u3092\u793a\u3059\u6307\u6a19<\/strong>\u3067\u3059\u3002ARPU\u3068\u306e\u9055\u3044\u306f\u3001\u300c\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u300d\u306e\u58f2\u4e0a\u304b\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u3042\u305f\u308a\u300d\u306e\u58f2\u4e0a\u304b\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u8907\u6570\u7aef\u672b\u3067\u5229\u7528\u3067\u304d\u308b\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3068\u3044\u3063\u305f\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u6570\u3067\u8ab2\u91d1\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u306fARPA\u3092\u63a1\u7528\u3059\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u307f\u3089\u308c\u307e\u3059\u3002<\/p>\n

KDDI\u3067\u306f\u4e00\u4eba\u3042\u305f\u308a\u30b9\u30de\u30db\u3084\u30bf\u30d6\u30ec\u30c3\u30c8\u306a\u3069\u8907\u6570\u306e\u7aef\u672b\u6240\u6709\u304c\u5897\u52a0\u3057\u305f\u306e\u3092\u80cc\u666f\u306b\u3001ARPU\u3092\u898b\u76f4\u3057\u3066ARPA\u3092\u5c0e\u5165\u3057\u3001\u5b9f\u614b\u306b\u8fd1\u3044\u58f2\u4e0a\u9ad8\u304c\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\uff13\uff0eARPU\u304c\u6d3b\u7528\u3055\u308c\u308b\u30b7\u30fc\u30f3<\/h2>\n

ARPU\u306f\u5143\u3005\u3001\u30c9\u30b3\u30e2\u3084au\u3001\u30bd\u30d5\u30c8\u30d0\u30f3\u30af\u306e\u3088\u3046\u306a\u901a\u4fe1\u30ad\u30e3\u30ea\u30a2\u696d\u754c\u3067\u6d3b\u7528\u3055\u308c\u3066\u3044\u305f\u6307\u6a19\u3067\u3059\u3002<\/p>\n

\u901a\u4fe1\u696d\u754c\u306f\u5e02\u5834\u306e\u98fd\u548c\u306b\u3088\u308a\u9867\u5ba2\u306e\u7372\u5f97\u304c\u96e3\u3057\u3044\u72b6\u6cc1\u306b\u9665\u308a\u3001\u53ce\u76ca\u3092\u5897\u3084\u3059\u306b\u306f\u9867\u5ba2\u6570\u3067\u306f\u306a\u304f\u30011\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u306b\u7740\u76ee\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3068\u3057\u3066ARPU\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u73fe\u4ee3\u3067\u306f\u8ab2\u91d1\u5236\u30e2\u30c7\u30eb\u306eSaaS\u30d3\u30b8\u30cd\u30b9\u3084\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u304c\u5897\u3048\u305f\u305f\u3081\u3001ARPU\u306e\u6d3b\u7528\u30b7\u30fc\u30f3\u3082\u62e1\u5927\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n

\u307e\u305f\u3001\u4e8b\u696d\u306e\u521d\u671f\u6bb5\u968e\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u6570\u3084\u9867\u5ba2\u6570\u304c\u91cd\u8981\u3067\u3042\u308b\u4e00\u65b9\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u719f\u3059\u308b\u306b\u3064\u308c\u3066\u9867\u5ba2\u6570\u306f\u4f38\u3073\u60a9\u3093\u3067\u3044\u304f\u3082\u306e\u3002\u305d\u3053\u3067\u3001\u4e8b\u696d\u306e\u6210\u9577\u6027\u3084\u7d99\u7d9a\u6027\u3092\u5224\u65ad\u3059\u308b\u6307\u6a19\u3068\u3057\u3066\u3082ARPU\u304c\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n

\u3068\u3044\u3046\u306e\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u304c\u9ad8\u3051\u308c\u3070\u3001\u9867\u5ba2\u6570\u3092\u7372\u5f97\u305b\u305a\u3068\u3082\u65e2\u5b58\u9867\u5ba2\u306e\u306a\u304b\u3067\u53ce\u76ca\u304c\u30a2\u30c3\u30d7\u30fb\u78ba\u7acb\u3067\u304d\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u6027\u30fb\u7d99\u7d9a\u6027\u306b\u671f\u5f85\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n

\uff14\uff0eARPU\u304cSaaS\u30d3\u30b8\u30cd\u30b9\u3067\u91cd\u8981KPI\u3068\u306a\u308b\u7406\u7531<\/h2>\n

ARPU\u304c\u30d3\u30b8\u30cd\u30b9\u3067\u91cd\u8981\u306aKPI\u3068\u306a\u308b\u7406\u7531\u306f\u3001\u4e3b\u306b\u4e0b\u8a183\u3064\u3067\u3059\u3002\u5404\u7406\u7531\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

    \n
  1. \u53ce\u76ca\u6027\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081<\/li>\n
  2. \u52b9\u7387\u7684\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u305f\u3081<\/li>\n
  3. \u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u6e80\u8db3\u5ea6\u3092\u6e2c\u308b\u305f\u3081<\/li>\n<\/ol>\n

    \u2460\u53ce\u76ca\u6027\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081<\/h3>\n

    \u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u5358\u4fa1\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u53ce\u76ca\u6027\u3092\u8a55\u4fa1\u3059\u308b\u3046\u3048\u3067\u91cd\u8981\u3068\u3044\u3048\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u5e73\u5747\u5358\u4fa1\u304c\u9ad8\u3051\u308c\u3070\u3001\u305d\u308c\u3060\u3051\u53ce\u76ca\u6027\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002\u9867\u5ba2\u6570\u304c\u591a\u304f\u3066\u3082\u3001\u5e73\u5747\u5358\u4fa1\u304c\u5c11\u306a\u3044\u3068\u53ce\u76ca\u6027\u304c\u9ad8\u3044\u3068\u306f\u3044\u3048\u306a\u3044\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

    \u3057\u304b\u3057\u3001ARPU\u306e\u6570\u5024\u304c\u9ad8\u3051\u308c\u3070\u3001\u52b9\u7387\u7684\u306b\u53ce\u76ca\u3092\u751f\u307f\u51fa\u305b\u3066\u3044\u308b\u3068\u5224\u65ad\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

    \u2461\u52b9\u7387\u7684\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u305f\u3081<\/h3>\n

    \u52b9\u7387\u7684\u306b\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u306b\u306f\u3001\u5e73\u5747\u5358\u4fa1\u3092\u9ad8\u3081\u308b\u306e\u3082\u91cd\u8981\u3067\u3059\u3002\u5e73\u5747\u5358\u4fa1\u3092\u4e0a\u3052\u3089\u308c\u308c\u3070\u3001\u65b0\u898f\u55b6\u696d\u3059\u308b\u624b\u9593\u304c\u306a\u3044\u307b\u304b\u3001\u65e2\u5b58\u9867\u5ba2\u306b\u3082\u65b0\u3057\u3044\u4fa1\u5024\u304c\u63d0\u4f9b\u3067\u304d\u308b\u3068\u3044\u3063\u305f\u30e1\u30ea\u30c3\u30c8\u3082\u591a\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n

    \u7af6\u5408\u304c\u591a\u3044\u307b\u3069\u3001\u4e8b\u696d\u304c\u6210\u719f\u3059\u308b\u306b\u3064\u308c\u3066\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u306e\u306f\u96e3\u3057\u304f\u306a\u308b\u3082\u306e\u3002\u9867\u5ba2\u6570\u3092\u4f38\u3070\u3059\u3088\u308a\u3082\u5e73\u5747\u5358\u4fa1\u3092\u4f38\u3070\u3059\u307b\u3046\u304c\u52b9\u7387\u7684\u306a\u306e\u3067\u3059\u3002<\/p>\n

    \u2462\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u6e80\u8db3\u5ea6\u3092\u6e2c\u308b\u305f\u3081<\/h3>\n

    ARPU\u306e\u6570\u5024\u304c\u9ad8\u3044\u3068\u3001\u305d\u308c\u3060\u3051\u30e6\u30fc\u30b6\u30fc\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u6e80\u8db3\u3057\u3066\u3044\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u6e80\u8db3\u3057\u3066\u3044\u306a\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u30e6\u30fc\u30b6\u30fc\u306f\u305d\u3053\u307e\u3067\u304a\u91d1\u3092\u304b\u3051\u306a\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n

    \u3064\u307e\u308a\u3001\u9ad8\u3044ARPU\u3092\u7dad\u6301\u3067\u304d\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u6e80\u8db3\u5ea6\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u3044\u72b6\u614b\u3067\u3042\u308a\u3001\u53cd\u5bfe\u306b\u4f4e\u3044\u5834\u5408\u306f\u6e80\u8db3\u5ea6\u306b\u8ab2\u984c\u304c\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306bARPU\u306e\u5897\u6e1b\u304b\u3089\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u6539\u5584\u70b9\u3092\u628a\u63e1\u3059\u308b\u306e\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

    \uff15\uff0eARPU\u306e\u8a08\u7b97\u65b9\u6cd5<\/h2>\n

    \u4e0b\u8a18\u306f\u3001ARPU\u306e\u57fa\u672c\u7684\u306a\u8a08\u7b97\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n

    \u78ba\u5b9a\u3057\u305f\u58f2\u4e0a\u91d1\u984d\u00f7\u30e6\u30fc\u30b6\u30fc\u6570<\/strong><\/p>\n

    \u30e6\u30fc\u30b6\u30fc\u6570\u3068\u306f\u3001\u3042\u308b\u671f\u9593\u5185\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u30fb\u5229\u7528\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u3053\u3068\u3002\u3053\u3053\u3067\u306f\u3001\u57fa\u672c\u306e\u8a08\u7b97\u65b9\u6cd5\u304b\u3089\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u5225\u306bARPU\u306e\u8a08\u7b97\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

    \u3010\u8ab2\u91d1\u30e2\u30c7\u30eb\u3011ARPU\u306e\u8a08\u7b97\u65b9\u6cd5<\/h3>\n

    \u8ab2\u91d1\u3057\u3066\u3044\u308b1\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u9ad8\uff08ARPPU\uff09\u00d7\u8ab2\u91d1\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u7387\uff08PUR\uff1aPaid User Rate\uff09<\/p>\n

    ARPPU\u3068\u306f\u3001\u8ab2\u91d1\u3057\u3066\u3044\u308b1\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u3092\u793a\u3059\u6307\u6a19\u306e\u3053\u3068\u3002<\/strong>ARPPU\u306e\u8a08\u7b97\u5f0f\u306f\u300c\u5546\u54c1\u5358\u4fa1 \u00d7 \u5e73\u5747\u8cfc\u5165\u70b9\u6570 \u00d7 \u5e73\u5747\u8cfc\u5165\u983b\u5ea6\u300d\u3068\u306a\u308a\u3001PUR\u306f\u300c\u3042\u308b\u671f\u9593\u5185\u3067\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u8ab2\u91d1\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u300d\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n

    \u3068\u3042\u308bSaaS\u306e\u30af\u30e9\u30a6\u30c9\u578b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u5177\u4f53\u4f8b\u306b\u3001\u8a08\u7b97\u65b9\u6cd5\u3092\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

      \n
    • \u6708\u984d\u5229\u7528\u6599\u91d1\uff1a3,000\u5186<\/li>\n
    • \u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u7387\uff1a40%<\/li>\n
    • \u5e73\u5747\u8cfc\u5165\u70b9\u6570\uff1a1\u70b9<\/li>\n
    • \u5e73\u5747\u8cfc\u5165\u983b\u5ea6\uff1a\u67081\u56de\uff08\u6708\u984d\u5236\u30b5\u30fc\u30d3\u30b9\u306e\u305f\u3081\uff09<\/li>\n<\/ul>\n

      ARPPU\u306f\u300c3,000\u00d71\u00d71\uff1d3,000\u5186\u300d\u3068\u8a08\u7b97\u3067\u304d\u3001ARPU\u306f\u300cARPPU\u00d7PUR\u300d\u3068\u306a\u308b\u305f\u3081\u300c3,000\u00d740%\uff1d1,200\u5186\u300d\u3067\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n

      \u3010\u5e83\u544a\u30e2\u30c7\u30eb\u3011ARPU\u306e\u8a08\u7b97\u65b9\u6cd5<\/h3>\n

      \u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u5e83\u544a\u8868\u793a\u306b\u3088\u3063\u3066\u53ce\u76ca\u3092\u5f97\u3066\u3044\u308b\u3082\u306e\u3082\u3002\u7121\u6599\u30a2\u30d7\u30ea\u306e\u5834\u5408\u3001\u4e3b\u306a\u53ce\u5165\u6e90\u306f\u5e83\u544a\u8868\u793a\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5e83\u544a\u30e2\u30c7\u30eb\u306b\u304a\u3051\u308bARPU\u306e\u8a08\u7b97\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

      \u8868\u793a\u8ab2\u91d1\u30e2\u30c7\u30eb<\/h4>\n

      \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u00d7\uff08CPM\u00f71,000\uff09<\/strong><\/p>\n

      \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u306e\u30a2\u30d7\u30ea\u4f7f\u7528\u6642\u306b\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u6570\u3067\u3001CPM\u306f\u5e83\u544a\u304c1000\u56de\u8868\u793a\u3055\u308c\u308b\u3054\u3068\u306b\u767a\u751f\u3059\u308b\u8cbb\u7528<\/strong>\u306e\u3053\u3068\u3002\u5e83\u544a\u8868\u793a\u56de\u6570\u306f\u3001PV\u3084\u30a2\u30d7\u30ea\u6ede\u5728\u6642\u9593\u3001\u5229\u7528\u983b\u5ea6\u306a\u3069\u306b\u3088\u3063\u3066\u5909\u52d5\u3057\u307e\u3059\u3002<\/p>\n

      \u4e0b\u8a18\u5177\u4f53\u4f8b\u304b\u3089\u3001\u8868\u793a\u8ab2\u91d1\u30e2\u30c7\u30eb\u306e\u8a08\u7b97\u65b9\u6cd5\u3092\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

        \n
      • CPM\uff1a500\u5186<\/li>\n
      • 1\u4eba\u3042\u305f\u308a\u306e\u5e83\u544a\u8868\u793a\u5e73\u5747\u56de\u6570\uff08\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff09\uff1a30\u56de\uff0f\u65e5<\/li>\n<\/ul>\n

        \u3064\u307e\u308a\u300c30\u56de\u00d7\uff08500\u00f71,000\uff09\u5186\uff1d15\u5186\u300d\u3067\u3001\u65e5\u5225\u306eARPU\u304c\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n

        \u30af\u30ea\u30c3\u30af\u578b\u30fb\u6210\u679c\u578b\u8ab2\u91d1\u30e2\u30c7\u30eb<\/h4>\n

        CPC\u00d7CTR<\/strong><\/p>\n

        CPC\u3068\u306f\u30011\u30af\u30ea\u30c3\u30af\u3042\u305f\u308a\u306e\u58f2\u4e0a<\/strong>\u306e\u3053\u3068\u3002CTR\u306f\u30af\u30ea\u30c3\u30af\u7387\u3092\u6307\u3057\u3001\u300c\u7dcf\u30af\u30ea\u30c3\u30af\u6570\u00f7\u5e83\u544a\u8868\u793a\u56de\u6570\u300d\u3067\u7b97\u51fa<\/strong>\u3067\u304d\u307e\u3059\u3002\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u578b\u5e83\u544a\u3082\u540c\u69d8\u306e\u8a08\u7b97\u5f0f\u3067\u3059\u3002<\/p>\n

        \u4e0b\u8a18\u5177\u4f53\u4f8b\u304b\u3089\u3001\u30af\u30ea\u30c3\u30af\u578b\u30fb\u6210\u679c\u578b\u8ab2\u91d1\u30e2\u30c7\u30eb\u306e\u8a08\u7b97\u65b9\u6cd5\u3092\u307f\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

          \n
        • CPC\uff1a30\u5186<\/li>\n
        • CTR\uff1d\u5e83\u544a\u8868\u793a\u56de\u6570\uff1a100,000\u56de\/\u30af\u30ea\u30c3\u30af\u6570\uff1a3,000\u56de
          \n\u21923,000\u56de\u00f7100,000\u56de\uff1d0.03\uff083%\uff09<\/li>\n<\/ul>\n

          \u3064\u307e\u308a\u300c30\u5186\u00d70.03\uff1d0.9\u5186\u300d\u3067\u3001\u65e5\u5225\u306eARPU\u304c\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n

          \uff16\uff0eARPU\u306e\u5411\u4e0a\u65b9\u6cd5<\/h2>\n

          ARPU\u306e\u5411\u4e0a\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u53ce\u76ca\u6027\u3001\u6210\u9577\u6027\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3053\u3053\u3067\u306f\u3001ARPU\u3092\u5411\u4e0a\u3055\u305b\u308b4\u3064\u306e\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u3088\u3063\u3066\u9069\u5207\u306a\u65bd\u7b56\u306f\u7570\u306a\u308b\u305f\u3081\u3001\u8ab2\u984c\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u306a\u65bd\u7b56\u3092\u691c\u8a0e\u30fb\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\n

          \u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a<\/h3>\n

          \u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3068\u306f\u3001\u4f1a\u793e\u3084\u305d\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u304c\u62b1\u304f\u611b\u7740\u3084\u4fe1\u983c\u306e\u3053\u3068\u3002<\/strong>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u3088\u3063\u3066\u30ea\u30d4\u30fc\u30c8\u7387\u3084\u7d99\u7d9a\u5951\u7d04\u7387\u304c\u9ad8\u307e\u308b\u305f\u3081\u3001ARPU\u306e\u5411\u4e0a\u306b\u3082\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n

          \u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u6307\u6a19\u306b\u3001\u300cNPS\uff08Net Promoter Score\uff09\u300d\uff08\u9867\u5ba2\u63a8\u5968\u5ea6\uff09\u304c\u3042\u308a\u307e\u3059\u3002NPS\u306f\u4fe1\u983c\u3084\u611b\u7740\u3092\u6570\u5024\u5316\u3057\u305f\u3082\u306e\u3067\u3042\u308a\u3001\u696d\u7e3e\u3068\u3082\u6df1\u304f\u95a2\u4fc2\u3059\u308b\u91cd\u8981\u6307\u6a19\u3067\u3059\u3002<\/p>\n

          NPS\u306f\u3001\u300c\u3053\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u5468\u56f2\u306e\u4eba\u306b\u3059\u3059\u3081\u308b\u53ef\u80fd\u6027\u300d\u3092\u9867\u5ba2\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u53d6\u308b\u3068\u8abf\u67fb\u3067\u304d\u307e\u3059\u3002<\/p>\n

          \u30a2\u30f3\u30b1\u30fc\u30c8\u306f11\u6bb5\u968e\u3067\u306e\u56de\u7b54\u5f0f\u3067\u30010\u301c6\u306f\u300c\u6279\u5224\u8005\u300d\u30017\u301c8\u306f\u300c\u4e2d\u7acb\u8005\u300d\u30019\u301c10\u306f\u300c\u63a8\u5968\u8005\u300d\u3068\u3057\u3001\u300c\u63a8\u5968\u793e\u306e\u5272\u5408\u2212\u6279\u5224\u8005\u306e\u5272\u5408\u300d\u304b\u3089NPS\u3092\u7b97\u51fa\u3059\u308b\u306e\u3067\u3059\u3002ARPU\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3082\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5b9a\u671f\u7684\u306b\u8a08\u6e2c\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

          \u6709\u6599\u30e6\u30fc\u30b6\u30fc\u3068\u7121\u6599\u30e6\u30fc\u30b6\u30fc\u306e\u5dee\u5225\u5316<\/h3>\n

          \u6709\u6599\u30e6\u30fc\u30b6\u30fc\u3084\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u3082ARPU\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002\u6709\u6599\u30fb\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u3092\u5897\u3084\u3059\u306b\u306f\u3001\u8ab2\u91d1\u306b\u9b45\u529b\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u611f\u3058\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306e\u65bd\u7b56\u4f8b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n\n\n\n
          \u30b5\u30fc\u30d3\u30b9<\/strong><\/td>\n\u65bd\u7b56\u4f8b<\/strong><\/td>\n<\/tr>\n
          \u30bd\u30d5\u30c8\u30a6\u30a7\u30a2<\/span><\/strong><\/td>\n\u91cd\u8981\u306a\u6a5f\u80fd\u3092\u6709\u6599<\/span><\/strong><\/td>\n<\/tr>\n
          \u57fa\u672c\u5229\u7528\u7121\u6599\u306e\u30a2\u30d7\u30ea<\/strong><\/td>\n\u8ab2\u91d1\u3059\u308b\u3053\u3068\u3067\u5e83\u544a\u3092\u975e\u8868\u793a\u306b\u3059\u308b<\/strong><\/td>\n<\/tr>\n
          \u30a2\u30d7\u30ea\u30b2\u30fc\u30e0<\/span><\/strong><\/td>\n\u9b45\u529b\u7684\u306a\u8ab2\u91d1\u30a4\u30d9\u30f3\u30c8\u306e\u5b9f\u65bd<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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          \u8cfc\u5165\u983b\u5ea6\u306e\u5411\u4e0a<\/h3>\n

          \u8cfc\u5165\u3084\u8ab2\u91d1\u983b\u5ea6\u306e\u5411\u4e0a\u3082\u5358\u4fa1\u30a2\u30c3\u30d7\u306b\u8ca2\u732e\u3059\u308b\u305f\u3081\u3001ARPU\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/strong>\u3053\u306e\u65b9\u6cd5\u306f\u3001\u5b9f\u5e97\u8217\u30d3\u30b8\u30cd\u30b9\u3084EC\u3001\u30a2\u30d7\u30ea\u30b2\u30fc\u30e0\u306a\u3069\u3067\u6d3b\u7528\u3067\u304d\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n

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          \uff11\uff0eARPU\uff08Average Revenue Per User\uff09\u3068\u306f\uff1f ARPU\u3068\u306f\u3001\u300cAverage Revenue Per Use\u300d\u306e\u7565\u3067\u3001\u4e00\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u58f2\u4e0a\u3001\u3064\u307e\u308a\u30e6\u30fc\u30b6\u30fc\u5e73\u5747\u5358\u4fa1\u793a\u3059\u6307\u6a19\u306e\u3053\u3068\u3002\u8aad\u307f\u65b9\u306f\u300c\u30a2\u30fc\u30d7 … <\/p>\n","protected":false},"author":23,"featured_media":39148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"tags":[23],"class_list":{"0":"post-39070","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-a"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/posts\/39070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/comments?post=39070"}],"version-history":[{"count":5,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/posts\/39070\/revisions"}],"predecessor-version":[{"id":44016,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/posts\/39070\/revisions\/44016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/media\/39148"}],"wp:attachment":[{"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/media?parent=39070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/categories?post=39070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/tags?post=39070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}