{"id":36274,"date":"2023-06-06T11:26:46","date_gmt":"2023-06-06T02:26:46","guid":{"rendered":"https:\/\/www.kaonavi.jp\/dictionary\/?p=36274"},"modified":"2023-06-06T11:26:46","modified_gmt":"2023-06-06T02:26:46","slug":"ltv","status":"publish","type":"post","link":"https:\/\/www.kaonavi.jp\/dictionary\/ltv\/","title":{"rendered":"LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\uff1f\u3010\u610f\u5473\u3092\u7c21\u5358\u306b\u3011\u8a08\u7b97\u65b9\u6cd5"},"content":{"rendered":"<p>LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u3053\u3068\u3002LTV\u306e\u610f\u5473\u3084\u91cd\u8981\u6027\u3001\u8a08\u7b97\u65b9\u6cd5\u3001LTV\u5411\u4e0a\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n<h2>\uff11\uff0eLTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\uff1f<\/h2>\n<p><strong>LTV\uff08Life Time Value\uff09\u306f\u3001<span class=\"keiko_yellow\">\u9867\u5ba2\u304c\u81ea\u793e\u3068\u53d6\u5f15\u3092\u59cb\u3081\u3066\u304b\u3089\u7d42\u4e86\u3059\u308b\u307e\u3067\u9593\u3001\u9867\u5ba2\u304c\u81ea\u793e\u306b\u3069\u308c\u304f\u3089\u3044\u306e\u5229\u76ca\uff08\u4fa1\u5024\uff09\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u793a\u3059\u6307\u6a19<\/span>\u306e\u3053\u3068\u3002<\/strong>\u65e5\u672c\u8a9e\u3067\u306f\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002\u306a\u304aLTV\u306b\u304a\u3051\u308b\u9867\u5ba2\u3068\u306f\u3001\u6d88\u8cbb\u8005\u3084\u53d6\u5f15\u5148\u306e\u4f01\u696d\u3067\u3059\u3002<\/p>\n<p>LTV\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u300c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u300d\u300c\u512a\u826f\u9867\u5ba2\u306e\u50be\u5411\u300d\u300c\u7ba1\u7406\u30b3\u30b9\u30c8\u3084\u7dad\u6301\u30b3\u30b9\u30c8\u300d\u306a\u3069\u3092\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u7d4c\u55b6\u5224\u65ad\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6539\u5584\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>CRM\u3068\u306e\u95a2\u4fc2\u6027<\/h3>\n<p><strong>CRM\uff08Customer Relationship Management\uff09\u3068\u306f\u3001\u9867\u5ba2\u3068\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f<\/strong>\u306e\u3053\u3068\u3002\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u3068\u3082\u8a33\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>LTV\u5411\u4e0a\u306b\u306f\u3001CRM\u306b\u3088\u308b\u9867\u5ba2\u306e\u300c\u30cb\u30fc\u30ba\u300d\u300c\u5c5e\u6027\u300d\u300c\u884c\u52d5\u7279\u6027\u300d\u306a\u3069\u306e\u5206\u6790\u304c\u5fc5\u8981\u3067\u3059\u3002\u3088\u3063\u3066LTV\u3068CRM\u306f\u5207\u3063\u3066\u3082\u5207\u308a\u96e2\u305b\u306a\u3044\u95a2\u4fc2\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h2>\uff12\uff0eLTV\u304c\u91cd\u8981\u306a\u7406\u7531<\/h2>\n<p>LTV\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u80cc\u666f\u306b\u306f\u3001\u5e02\u5834\u306e\u98fd\u548c\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002LTV\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u4e3b\u306a\u7406\u7531\u3092\u8aac\u660e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ol>\n<li>\u9867\u5ba2\u7372\u5f97\u7af6\u4e89\u306e\u6fc0\u5316<\/li>\n<li>\u65e2\u5b58\u9867\u5ba2\u306e\u91cd\u8981\u5ea6\u304c\u5897\u52a0<\/li>\n<li>3rdPartyCookie\u306e\u898f\u5236<\/li>\n<li>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u6d78\u900f<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u5909\u5316<\/li>\n<\/ol>\n<h3>\u2460\u9867\u5ba2\u7372\u5f97\u7af6\u4e89\u306e\u6fc0\u5316<\/h3>\n<p>\u73fe\u5728\u591a\u304f\u306e\u30b8\u30e3\u30f3\u30eb\u306b\u3066\u3001\u5e02\u5834\u306e\u98fd\u548c\u306b\u3088\u308b\u9867\u5ba2\u7372\u5f97\u7af6\u4e89\u304c\u8d77\u3053\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6210\u9577\u5e02\u5834\u3084\u672a\u958b\u62d3\u5206\u91ce\u3067\u3042\u308c\u3070\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u3088\u3063\u3066\u58f2\u4e0a\u30a2\u30c3\u30d7\u3092\u76ee\u6307\u3059\u306e\u3082\u53ef\u80fd\u3067\u3059\u3002\u3057\u304b\u3057\u540c\u3058\u3088\u3046\u306a\u5546\u54c1\u304c\u3042\u3075\u308c\u308b\u98fd\u548c\u3057\u305f\u6210\u719f\u5e02\u5834\u3067\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306f\u305f\u3084\u3059\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p><strong>\u6210\u719f\u5e02\u5834\u3067\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u306b\u3066\u3001LTV\u306f\u975e\u5e38\u306b\u91cd\u8981<\/strong>\u306a\u306e\u3067\u3059\u3002<\/p>\n<h3>\u2461\u65e2\u5b58\u9867\u5ba2\u306e\u91cd\u8981\u5ea6\u304c\u5897\u52a0<\/h3>\n<p>LTV\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u80cc\u666f\u306e\u3072\u3068\u3064\u306b\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u512a\u5148\u5ea6\u5897\u52a0\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<strong>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u306f\u3001\u4e00\u822c\u7684\u306b\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u30b3\u30b9\u30c8\u3088\u308a\u7d045\u500d\u304b\u304b\u308b\u3068\u3055\u308c\u3066\u3044\u308b<\/strong>\u306e\u3067\u3059\u3002<\/p>\n<p>\u65b0\u898f\u9867\u5ba2\u306e\u305f\u3081\u306b\u30b3\u30b9\u30c8\u3092\u304b\u3051\u308b\u3088\u308a\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7dad\u6301\u3057\u305f\u307b\u3046\u304c\u53ce\u76ca\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b\u3068\u3044\u3046\u8003\u3048\u304b\u3089\u3001LTV\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u24623rd Party Cookie\u306e\u898f\u5236<\/h3>\n<p><strong>3rd Party Cookie\u3068\u306f\u3001\u73fe\u5728\u95b2\u89a7\u3057\u3066\u3044\u308bWeb\u30b5\u30a4\u30c8\u3067\u306f\u306a\u304f\u3001\u7b2c\u4e09\u8005\u306b\u3088\u3063\u3066\u767a\u884c\u3055\u308c\u305fCookie\uff08\u95b2\u89a7\u6642\u306e\u60c5\u5831\u3092\u4fdd\u5b58\u3059\u308b\u4ed5\u7d44\u307f\uff09\u306e\u3053\u3068\u3002<\/strong>\u9867\u5ba2\uff08\u500b\u4eba\uff09\u306eWeb\u306e\u95b2\u89a7\u5c65\u6b74\u304b\u3089\u5e83\u544a\u8868\u793a\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5\uff08\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff09\u3067\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u8fd1\u5e74\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u89b3\u70b9\u304b\u3089\u30013rd Party Cookie\u3092\u898f\u5236\u3059\u308b\u52d5\u304d\u304c\u51fa\u3066\u3044\u308b\u305f\u3081\u3001\u65b0\u898f\u9867\u5ba2\u3088\u308a\u3082\u65e2\u5b58\u9867\u5ba2\u3092\u91cd\u8981\u8996\u3059\u308b\u50be\u5411\u304c\u5f37\u304f\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3>\u2463\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u6d78\u900f<\/h3>\n<p><strong>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u306f\u3001\u5b9a\u984d\u6599\u91d1\u3092\u652f\u6255\u3046\u3068\u30b5\u30fc\u30d3\u30b9\u3092\u4e00\u5b9a\u671f\u9593\u5229\u7528\u3067\u304d\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u3053\u3068\u3002<\/strong><\/p>\n<p>\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u3092\u7d99\u7d9a\u3059\u308c\u3070\u53ce\u76ca\u306f\u7dad\u6301\u3055\u308c\u308b\u3082\u306e\u306e\u3001\u89e3\u7d04\u3059\u308c\u3070\u53ce\u76ca\u306f\u6e1b\u5c11\u3057\u307e\u3059\u3002\u9867\u5ba2\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u89e3\u7d04\u3092\u963b\u6b62\u3059\u308b\u65bd\u7b56\u304c\u5fc5\u9808\u3067\u3059\u3002\u305d\u3053\u3067\u89e3\u7d04\u3055\u308c\u305f\u5834\u5408\u306e\u640d\u76ca\u8a08\u7b97\u306bLTV\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\t    \t    <a class=\"c_linkto longc_linkto\" href=\"https:\/\/www.kaonavi.jp\/dictionary\/subscription\/\">\n\t            <span class=\"longc_img\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"300\" src=\"https:\/\/www.kaonavi.jp\/dictionary\/wp-content\/uploads\/2020\/10\/subscription_eyecatch-520x300.jpg\" class=\"attachment-thumb-520 size-thumb-520 wp-post-image\" alt=\"\" \/><\/span>\n\t            <p class=\"longc_content c_linkto_text\"><time class=\"longc_time dfont\" style=\"font-size: 12px;display: block; color:#b5b5b5;\"><i class=\"fas fa-clock\"><\/i> 2022.07.01<\/time><span class=\"longc_title\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u3010\u610f\u5473\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u3011\u30d3\u30b8\u30cd\u30b9<\/span><br><span class=\"longc_excerpt\">\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u306f\u3001\u6d88\u8cbb\u8005\u304c\u30e2\u30ce\u306e\u5229\u7528\u6a29\u3092\u501f\u308a\u3001\u5229\u7528\u3057\u305f\u671f\u9593\u306b\u5fdc\u3058\u3066\u6599\u91d1\u3092\u652f\u6255\u3046\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u3053\u3068\u3067\u3059\u3002\n\n\uff11\uff0e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u306f\uff1f\n\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u306f\u3001\u5229\u7528\u3067\u304d\u308b\u671f\u9593\u300c\u5229\u7528\u6a29\u300d\u3092\u652f\u6255\u3046...<\/span><\/p><\/a>\n<h3>\u2464\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u5909\u5316<\/h3>\n<p>\u8fd1\u5e74\u3001\u4e3b\u6d41\u306fOne to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002<strong>One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7279\u5fb4\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5bfe\u3059\u308b\u6700\u9069\u306a\u5546\u54c1\u306e\u63d0\u6848\u3084\u30b5\u30dd\u30fc\u30c8\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u70b9\u3002<\/strong><\/p>\n<p>\u5f93\u6765\u306e\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u9867\u5ba2\u3092\u76f8\u624b\u306b\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5404\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u9577\u671f\u7684\u306a\u53d6\u5f15\u3092\u884c\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3002\u53d6\u5f15\u306e\u958b\u59cb\u304b\u3089\u7d42\u4e86\u307e\u3067\u306e\u5229\u76ca\u3092\u9ad8\u3081\u308b\u305f\u3081\u3001LTV\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2>\uff13\uff0eLTV\u306e\u8a08\u7b97\u65b9\u6cd5<\/h2>\n<p>LTV\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u7b97\u51fa\u65b9\u6cd5\uff08\u8a08\u7b97\u5f0f\uff09\u304c\u3042\u308a\u3001\u305d\u306e\u6c42\u3081\u65b9\u306f\u591a\u69d8\u3067\u3059\u3002LTV\u306e\u4e3b\u306a\u7b97\u51fa\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h3>\u8a08\u7b97\u5f0f<\/h3>\n<p><strong>LTV\u306e\u7b97\u51fa\u65b9\u6cd5\u306b\u304a\u3051\u308b\u57fa\u672c\u306f\u3001\u300c\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u5e73\u5747\u8cfc\u5165\u56de\u6570\u00d7\u5e73\u5747\u7d99\u7d9a\u671f\u9593\u300d<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u306f\u300c\u9867\u5ba2\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u3068\u304d\u306e1\u56de\u306e\u8cfc\u5165\u5358\u4fa1\u300d\u3001\u5e73\u5747\u8cfc\u5165\u56de\u6570\u306f\u300c1\u5e74\u9593\u306b\u304a\u3051\u308b\u5546\u54c1\u306e\u5e73\u5747\u8cfc\u5165\u56de\u6570\u300d\u3001\u5e73\u5747\u7d99\u7d9a\u671f\u9593\u306f\u300c\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u7d9a\u3051\u3066\u3044\u308b\u671f\u9593\u300d\u3092\u6307\u3057\u307e\u3059\u3002\u3053\u306e\u8a08\u7b97\u5f0f\u306f\u3001\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u6642\u306eLTV\u7b97\u51fa\u306b\u5411\u3044\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3>\u305d\u306e\u307b\u304b\u306e\u8a08\u7b97\u5f0f<\/h3>\n<p>\u4e0a\u8a18\u306e\u8a08\u7b97\u5f0f\u306e\u307b\u304b\u306b\u3082\u3055\u307e\u3056\u307e\u306a\u7b97\u51fa\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u89e3\u7d04\u7387\uff08\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff09\u304b\u3089\u7b97\u51fa\u3059\u308b\u8a08\u7b97\u5f0f\u300c\u5e73\u5747\u9867\u5ba2\u5358\u4fa1\u00d7100\u00f7\u89e3\u7d04\u7387\u300d<\/li>\n<li>\u5e74\u9593\u53d6\u5f15\u984d\u304b\u3089\u7b97\u51fa\u3059\u308b\u8a08\u7b97\u5f0f\u300c\u9867\u5ba2\u306e\u5e74\u9593\u53d6\u5f15\u984d\u00d7\u53ce\u76ca\u7387\u00d7\u9867\u5ba2\u306e\u7d99\u7d9a\u671f\u9593\u300d<\/li>\n<li>\u5fc5\u8981\u30b3\u30b9\u30c8\u304b\u3089\u7b97\u51fa\u3059\u308b\u8a08\u7b97\u5f0f\u300c\u5e73\u5747\u9867\u5ba2\u5358\u4fa1\u00d7\u8cfc\u8cb7\u56de\u6570\u00d7\u9867\u5ba2\u306e\u7d99\u7d9a\u671f\u9593\uff0d\uff08\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u8cbb\u7528\uff0b\u65e2\u5b58\u9867\u5ba2\u7dad\u6301\u8cbb\u7528\uff09\u300d<\/li>\n<\/ul>\n<h2>\uff14\uff0eLTV\u5411\u4e0a\u306b\u5fc5\u8981\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56<\/h2>\n<p>LTV\u306f\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002LTV\u5411\u4e0a\u306b\u306f\u3001\u5404\u8981\u7d20\u3092\u9ad8\u3081\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<ol>\n<li>\u9867\u5ba2\u5358\u4fa1\u306e\u5897\u52a0<\/li>\n<li>\u8cfc\u5165\u983b\u5ea6\u306e\u5897\u52a0<\/li>\n<li>\u89e3\u7d04\u7387\u306e\u4f4e\u4e0b<\/li>\n<li>\u30b3\u30b9\u30c8\u306e\u524a\u6e1b<\/li>\n<li>\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a<\/li>\n<\/ol>\n<h3>\u2460\u9867\u5ba2\u5358\u4fa1\u306e\u5897\u52a0<\/h3>\n<p>\u3072\u3068\u308a\u3042\u305f\u308a\u306e\u9867\u5ba2\u304c\u8cfc\u5165\u3059\u308b\u91d1\u984d\u3001\u3064\u307e\u308a\u9867\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u65b9\u6cd5\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u65b9\u6cd5\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u305d\u306e\u3082\u306e\u306e\u5358\u4fa1\u3092\u4e0a\u3052\u308b<\/li>\n<li>\u4e0a\u4f4d\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u79fb\u884c\u3092\u63d0\u6848\u3059\u308b\uff08\u30a2\u30c3\u30d7\u30bb\u30eb\uff09<\/li>\n<li>\u95a2\u9023\u3059\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8ffd\u52a0\u8cfc\u5165\u3092\u63d0\u6848\u3059\u308b\uff08\u30af\u30ed\u30b9\u30bb\u30eb\uff09<\/li>\n<\/ul>\n<p>\u305f\u3060\u3057\u8cfc\u5165\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u3068\u3001\u9867\u5ba2\u304c\u96e2\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3001\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u306b\u76f8\u5fdc\u3057\u3044\u4fa1\u5024\u3084\u5f37\u307f\u3092\u6301\u305f\u305b\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u2461\u8cfc\u5165\u983b\u5ea6\u306e\u5897\u52a0<\/h3>\n<p>\u8cfc\u5165\u5358\u4fa1\u304c\u4f4e\u304f\u3066\u3082\u3001\u8cfc\u5165\u983b\u5ea6\u304c\u9ad8\u3051\u308c\u3070\u53ce\u76ca\u306f\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002\u3068\u306f\u3044\u3048\u9867\u5ba2\u306e\u8cfc\u5165\u983b\u5ea6\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u7d30\u304b\u306a\u30d5\u30a9\u30ed\u30fc\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30ea\u30de\u30a4\u30f3\u30c9\u30e1\u30fc\u30eb\u306e\u914d\u4fe1<\/li>\n<li>\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306e\u914d\u4fe1<\/li>\n<li>\u985e\u4f3c\u5546\u54c1\u306e\u30ec\u30b3\u30e1\u30f3\u30c9<\/li>\n<\/ul>\n<p>\u65bd\u7b56\u3092\u884c\u3046\u306b\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u60c5\u5831\u53ce\u96c6\u3068\u5206\u6790\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<h3>\u2462\u89e3\u7d04\u7387\u306e\u4f4e\u4e0b<\/h3>\n<p>\u89e3\u7d04\u7387\u3092\u4e0b\u3052\u308b\u3068LTV\u306f\u5411\u4e0a\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u89e3\u7d04\u7387\u3092\u308f\u305a\u304b1\uff05\u304b\u30892\uff05\u6e1b\u3089\u3059\u3060\u3051\u3067\u3082\u3001\u6570\u5e74\u5358\u4f4d\u306e\u9577\u3044\u30b9\u30d1\u30f3\u3067\u898b\u308c\u3070\u53ce\u76ca\u306b\u5927\u304d\u306a\u5dee\u304c\u51fa\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u89e3\u7d04\u7387\u3092\u4e0b\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u300c\u9867\u5ba2\u304c\u89e3\u7d04\u3057\u3066\u3044\u308b\u7406\u7531\u306f\u4f55\u304b\u300d\u300c\u9867\u5ba2\u304c\u89e3\u7d04\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u3069\u3053\u304b\u300d\u306a\u3069\u3092\u5206\u6790\u3057\u3001\u8ab2\u984c\u306b\u5408\u308f\u305b\u3066\u9069\u5207\u306a\u5bfe\u7b56\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u9867\u5ba2\u306e\u30b9\u30c8\u30ec\u30b9\u8efd\u6e1b\u3082\u89e3\u7d04\u7387\u306e\u4f4e\u4e0b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3084\u76f8\u8ac7\u7a93\u53e3\u306e\u8cea\u3092\u9ad8\u3081\u308b\u300d\u300cQ&amp;A\u3092\u5145\u5b9f\u3055\u305b\u308b\u300d\u306a\u3069\u3067\u3059\u3002<\/p>\n<h3>\u2463\u30b3\u30b9\u30c8\u306e\u524a\u6e1b<\/h3>\n<p>\u9867\u5ba2\u306e\u8cfc\u5165\u5358\u4fa1\u3084\u8cfc\u5165\u983b\u5ea6\u3092\u6539\u5584\u3067\u304d\u3066\u3082\u3001\u305d\u308c\u3089\u306e\u5b9f\u65bd\u306b\u3068\u3082\u306a\u3046\u30b3\u30b9\u30c8\u304c\u5927\u304d\u3051\u308c\u3070\u3001\u53ce\u76ca\u304c\u6e1b\u5c11\u3059\u308b\u6050\u308c\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3084\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b\u306b\u306f\u3001\u300cCRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u30c4\u30fc\u30eb\uff09\u300d\u3084\u300cSFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09\u300d\u306a\u3069\u3092\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u7ba1\u7406\u696d\u52d9\u3092\u52b9\u7387\u5316\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u2464\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a<\/h3>\n<p>\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u307e\u308c\u3070\u9ad8\u307e\u308b\u3060\u3051\u9867\u5ba2\u306f\u30d5\u30a1\u30f3\u5316\u3057\u3001\u7d99\u7d9a\u7684\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3066\u304f\u308c\u307e\u3059\u3002\u307e\u305f\u30d5\u30a1\u30f3\u5316\u3057\u305f\u9867\u5ba2\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u611b\u7740\u3092\u6301\u3063\u3066\u304f\u308c\u308b\u305f\u3081\u3001\u3054\u304f\u81ea\u7136\u306a\u53e3\u30b3\u30df\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u65e2\u5b58\u9867\u5ba2\u306e\u53e3\u30b3\u30df\u3084\u7d39\u4ecb\u3092\u3068\u304a\u3057\u3066\u65b0\u898f\u9867\u5ba2\u304c\u5897\u3048\u308c\u3070\u3001\u53ce\u76ca\u306f\u3055\u3089\u306b\u30a2\u30c3\u30d7\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>\uff15\uff0eLTV\u6700\u5927\u5316\u306b\u6210\u529f\u3057\u305f\u4e8b\u4f8b<\/h2>\n<p>\u4f01\u696d\u306fLTV\u6700\u5927\u5316\u306e\u305f\u3081\u306b\u3055\u307e\u3056\u307e\u306a\u65bd\u7b56\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002LTV\u6700\u5927\u5316\u306b\u6210\u529f\u3057\u305f5\u3064\u306e\u4e8b\u4f8b\u3092\u8aac\u660e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ol>\n<li>\u30ab\u30b4\u30e1<\/li>\n<li>\u30b5\u30f3\u30b9\u30bf\u30fc<\/li>\n<li>\u30ad\u30ea\u30f3\u30d3\u30fc\u30eb<\/li>\n<li>\u30b5\u30af\u30e9\u30d5\u30a9\u30ec\u30b9\u30c8<\/li>\n<li>KINTO<\/li>\n<\/ol>\n<h3>\u2460\u30ab\u30b4\u30e1<\/h3>\n<p>\u30ab\u30b4\u30e1\u3067\u306f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5145\u5b9f\u5316\u3092\u56f3\u3063\u3066LTV\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u540c\u793e\u304c\u5b9f\u65bd\u3057\u305f\u65bd\u7b56\u306e\u7279\u5fb4\u306f\u3001\u81ea\u793e\u304c\u5f37\u307f\u3068\u3059\u308b\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u3092\u751f\u304b\u3057\u3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