{"id":36274,"date":"2023-06-06T11:26:46","date_gmt":"2023-06-06T02:26:46","guid":{"rendered":"https:\/\/www.kaonavi.jp\/dictionary\/?p=36274"},"modified":"2026-06-11T11:05:01","modified_gmt":"2026-06-11T02:05:01","slug":"ltv","status":"publish","type":"post","link":"https:\/\/www.kaonavi.jp\/dictionary\/ltv\/","title":{"rendered":"LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\uff1f\u3010\u610f\u5473\u3092\u7c21\u5358\u306b\u3011\u8a08\u7b97\u65b9\u6cd5"},"content":{"rendered":"

LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff0fLife Time Value\uff09\u3068\u306f\u3001\u9867\u5ba2\u304c\u53d6\u5f15\u958b\u59cb\u304b\u3089\u7d42\u4e86\u307e\u3067\u306b\u81ea\u793e\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u306e\u7dcf\u984d\u3092\u793a\u3059\u6307\u6a19\u3067\u3001\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002\u5e02\u5834\u306e\u6210\u719f\u5316\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u65b0\u898f\u7372\u5f97\u30b3\u30b9\u30c8\u304c\u4e0a\u6607\u3057\u7d9a\u3051\u308b\u73fe\u5728\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u6570\u5024\u5316\u3059\u308bLTV\u306e\u91cd\u8981\u6027\u306f\u5e74\u3005\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001LTV\u306e\u610f\u5473\u3068\u91cd\u8981\u306a\u7406\u7531\u3001\u8a08\u7b97\u5f0f\uff08\u57fa\u672c\u5f0f\u30fb\u89e3\u7d04\u7387\u30d9\u30fc\u30b9\u30fb\u30b3\u30b9\u30c8\u63a7\u9664\u5f0f\uff09\u3001LTV\u5411\u4e0a\u306b\u6709\u52b9\u306a5\u3064\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3001\u305d\u3057\u3066\u30ab\u30b4\u30e1\u30fb\u30ad\u30ea\u30f3\u30d3\u30fc\u30eb\u306a\u3069LTV\u6700\u5927\u5316\u306b\u6210\u529f\u3057\u305f\u4f01\u696d\u4e8b\u4f8b\u307e\u3067\u3092\u7db2\u7f85\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n

\uff11\uff0eLTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u3068\u306f\uff1f<\/h2>\n

LTV\uff08Life Time Value\uff09\u3068\u306f\u3001\u9867\u5ba2\u304c\u81ea\u793e\u3068\u53d6\u5f15\u3092\u59cb\u3081\u3066\u304b\u3089\u7d42\u4e86\u3059\u308b\u307e\u3067\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u306e\u7dcf\u984d\u3092\u793a\u3059\u6307\u6a19\u3067\u3001\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002<\/strong><\/p>\n

LTV\uff08Life Time Value\uff09\u306f\u3001\u9867\u5ba2\u304c\u81ea\u793e\u3068\u53d6\u5f15\u3092\u59cb\u3081\u3066\u304b\u3089\u7d42\u4e86\u3059\u308b\u307e\u3067\u9593\u3001\u9867\u5ba2\u304c\u81ea\u793e\u306b\u3069\u308c\u304f\u3089\u3044\u306e\u5229\u76ca\uff08\u4fa1\u5024\uff09\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u793a\u3059\u6307\u6a19<\/span>\u306e\u3053\u3068\u3002<\/strong>\u65e5\u672c\u8a9e\u3067\u306f\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002\u306a\u304aLTV\u306b\u304a\u3051\u308b\u9867\u5ba2\u3068\u306f\u3001\u6d88\u8cbb\u8005\u3084\u53d6\u5f15\u5148\u306e\u4f01\u696d\u3067\u3059\u3002<\/p>\n

LTV\u3092\u5206\u6790\u3059\u308b\u3068\u3001\u300c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cea\u300d\u300c\u512a\u826f\u9867\u5ba2\u306e\u50be\u5411\u300d\u300c\u7ba1\u7406\u30b3\u30b9\u30c8\u3084\u7dad\u6301\u30b3\u30b9\u30c8\u300d\u306a\u3069\u3092\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u7d4c\u55b6\u5224\u65ad\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6539\u5584\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n

CRM\u3068\u306e\u95a2\u4fc2\u6027<\/h3>\n

CRM\uff08Customer Relationship Management\uff09\u3068\u306f\u3001\u9867\u5ba2\u3068\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u304f\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f<\/strong>\u306e\u3053\u3068\u3002\u300c\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u300d\u3068\u3082\u8a33\u3055\u308c\u307e\u3059\u3002<\/p>\n

LTV\u5411\u4e0a\u306b\u306f\u3001CRM\u306b\u3088\u308b\u9867\u5ba2\u306e\u300c\u30cb\u30fc\u30ba\u300d\u300c\u5c5e\u6027\u300d\u300c\u884c\u52d5\u7279\u6027\u300d\u306a\u3069\u306e\u5206\u6790\u304c\u5fc5\u8981\u3067\u3059\u3002\u3088\u3063\u3066LTV\u3068CRM\u306f\u5207\u3063\u3066\u3082\u5207\u308a\u96e2\u305b\u306a\u3044\u95a2\u4fc2\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n

\uff12\uff0eLTV\u304c\u91cd\u8981\u306a\u7406\u7531<\/h2>\n

\u5e02\u5834\u306e\u6210\u719f\u5316\u30fb3rd Party Cookie\u898f\u5236\u30fb\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u65b0\u898f\u7372\u5f97\u3088\u308a\u3082\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u30fb\u6df1\u8015\u304c\u91cd\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001LTV\u306e\u91cd\u8981\u6027\u304c\u6025\u901f\u306b\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n

\n\n\n\n\n\n\n\n\n\n
\u7406\u7531<\/th>\n\u6982\u8981<\/th>\n<\/tr>\n<\/thead>\n
\u9867\u5ba2\u7372\u5f97\u7af6\u4e89\u306e\u6fc0\u5316<\/td>\n\u5e02\u5834\u304c\u98fd\u548c\u3057\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u30b3\u30b9\u30c8\u30fb\u96e3\u6613\u5ea6\u304c\u4e0a\u6607<\/td>\n<\/tr>\n
\u65e2\u5b58\u9867\u5ba2\u306e\u91cd\u8981\u5ea6\u304c\u5897\u52a0<\/td>\n\u65b0\u898f\u7372\u5f97\u30b3\u30b9\u30c8\u306f\u65e2\u5b58\u7dad\u6301\u306e\u7d045\u500d\u3002\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u7dad\u6301\u304c\u53ce\u76ca\u306b\u76f4\u7d50<\/td>\n<\/tr>\n
3rd Party Cookie\u306e\u898f\u5236<\/td>\n\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u5236\u7d04\u304c\u62e1\u5927\u3057\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u304c\u4e0d\u53ef\u6b20\u306b<\/td>\n<\/tr>\n
\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u6d78\u900f<\/td>\n\u7d99\u7d9a\u5229\u7528\u304c\u53ce\u76ca\u3092\u5de6\u53f3\u3059\u308b\u305f\u3081\u3001\u89e3\u7d04\u9632\u6b62\u306e\u6307\u6a19\u3068\u3057\u3066LTV\u304c\u91cd\u8981<\/td>\n<\/tr>\n
\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u5909\u5316<\/td>\nOne to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u4e3b\u6d41\u3068\u306a\u308a\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u9577\u671f\u7684\u4fa1\u5024\u3092\u91cd\u8996<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

\u2460\u9867\u5ba2\u7372\u5f97\u7af6\u4e89\u306e\u6fc0\u5316<\/h3>\n

\u73fe\u5728\u591a\u304f\u306e\u30b8\u30e3\u30f3\u30eb\u306b\u3066\u3001\u5e02\u5834\u306e\u98fd\u548c\u306b\u3088\u308b\u9867\u5ba2\u7372\u5f97\u7af6\u4e89\u304c\u8d77\u3053\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u6210\u9577\u5e02\u5834\u3084\u672a\u958b\u62d3\u5206\u91ce\u3067\u3042\u308c\u3070\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u3088\u3063\u3066\u58f2\u4e0a\u30a2\u30c3\u30d7\u3092\u76ee\u6307\u3059\u306e\u3082\u53ef\u80fd\u3067\u3059\u3002\u3057\u304b\u3057\u540c\u3058\u3088\u3046\u306a\u5546\u54c1\u304c\u3042\u3075\u308c\u308b\u98fd\u548c\u3057\u305f\u6210\u719f\u5e02\u5834\u3067\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306f\u305f\u3084\u3059\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u6210\u719f\u5e02\u5834\u3067\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u306b\u3066\u3001LTV\u306f\u975e\u5e38\u306b\u91cd\u8981<\/strong>\u306a\u306e\u3067\u3059\u3002<\/p>\n

\u2461\u65e2\u5b58\u9867\u5ba2\u306e\u91cd\u8981\u5ea6\u304c\u5897\u52a0<\/h3>\n

LTV\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u80cc\u666f\u306e\u3072\u3068\u3064\u306b\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u512a\u5148\u5ea6\u5897\u52a0\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u306f\u3001\u4e00\u822c\u7684\u306b\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u30b3\u30b9\u30c8\u3088\u308a\u7d045\u500d\u304b\u304b\u308b\u3068\u3055\u308c\u3066\u3044\u308b<\/strong>\u306e\u3067\u3059\u3002<\/p>\n

\u65b0\u898f\u9867\u5ba2\u306e\u305f\u3081\u306b\u30b3\u30b9\u30c8\u3092\u304b\u3051\u308b\u3088\u308a\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7dad\u6301\u3057\u305f\u307b\u3046\u304c\u53ce\u76ca\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b\u3068\u3044\u3046\u8003\u3048\u304b\u3089\u3001LTV\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u24623rd Party Cookie\u306e\u898f\u5236<\/h3>\n

3rd Party Cookie\u3068\u306f\u3001\u73fe\u5728\u95b2\u89a7\u3057\u3066\u3044\u308bWeb\u30b5\u30a4\u30c8\u3067\u306f\u306a\u304f\u3001\u7b2c\u4e09\u8005\u306b\u3088\u3063\u3066\u767a\u884c\u3055\u308c\u305fCookie\uff08\u95b2\u89a7\u6642\u306e\u60c5\u5831\u3092\u4fdd\u5b58\u3059\u308b\u4ed5\u7d44\u307f\uff09\u306e\u3053\u3068\u3002<\/strong>\u9867\u5ba2\uff08\u500b\u4eba\uff09\u306eWeb\u306e\u95b2\u89a7\u5c65\u6b74\u304b\u3089\u5e83\u544a\u8868\u793a\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5\uff08\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff09\u3067\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3057\u304b\u3057\u8fd1\u5e74\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u89b3\u70b9\u304b\u3089\u30013rd Party Cookie\u3092\u898f\u5236\u3059\u308b\u52d5\u304d\u304c\u51fa\u3066\u3044\u308b\u305f\u3081\u3001\u65b0\u898f\u9867\u5ba2\u3088\u308a\u3082\u65e2\u5b58\u9867\u5ba2\u3092\u91cd\u8981\u8996\u3059\u308b\u50be\u5411\u304c\u5f37\u304f\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n

\u2463\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u6d78\u900f<\/h3>\n

\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u306f\u3001\u5b9a\u984d\u6599\u91d1\u3092\u652f\u6255\u3046\u3068\u30b5\u30fc\u30d3\u30b9\u3092\u4e00\u5b9a\u671f\u9593\u5229\u7528\u3067\u304d\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u3053\u3068\u3002<\/strong><\/p>\n

\u9867\u5ba2\u304c\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u3092\u7d99\u7d9a\u3059\u308c\u3070\u53ce\u76ca\u306f\u7dad\u6301\u3055\u308c\u308b\u3082\u306e\u306e\u3001\u89e3\u7d04\u3059\u308c\u3070\u53ce\u76ca\u306f\u6e1b\u5c11\u3057\u307e\u3059\u3002\u9867\u5ba2\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u89e3\u7d04\u3092\u963b\u6b62\u3059\u308b\u65bd\u7b56\u304c\u5fc5\u9808\u3067\u3059\u3002\u305d\u3053\u3067\u89e3\u7d04\u3055\u308c\u305f\u5834\u5408\u306e\u640d\u76ca\u8a08\u7b97\u306bLTV\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\t \t \n\t \"\"<\/span>\n\t

\u2464\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306e\u5909\u5316<\/h3>\n

\u8fd1\u5e74\u3001\u4e3b\u6d41\u306fOne to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3059\u3002One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7279\u5fb4\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u5bfe\u3059\u308b\u6700\u9069\u306a\u5546\u54c1\u306e\u63d0\u6848\u3084\u30b5\u30dd\u30fc\u30c8\u306b\u3088\u3063\u3066\u3001\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u70b9\u3002<\/strong><\/p>\n

\u5f93\u6765\u306e\u30de\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u9867\u5ba2\u3092\u76f8\u624b\u306b\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057One to One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5404\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u9577\u671f\u7684\u306a\u53d6\u5f15\u3092\u884c\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3002\u53d6\u5f15\u306e\u958b\u59cb\u304b\u3089\u7d42\u4e86\u307e\u3067\u306e\u5229\u76ca\u3092\u9ad8\u3081\u308b\u305f\u3081\u3001LTV\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n

\uff13\uff0eLTV\u306e\u8a08\u7b97\u65b9\u6cd5<\/h2>\n

LTV\u306e\u57fa\u672c\u8a08\u7b97\u5f0f\u306f\u300c\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u5e73\u5747\u8cfc\u5165\u56de\u6570\u00d7\u5e73\u5747\u7d99\u7d9a\u671f\u9593\u300d\u3067\u3001\u305d\u306e\u307b\u304b\u306b\u89e3\u7d04\u7387\u30d9\u30fc\u30b9\u3084\u5e74\u9593\u53d6\u5f15\u984d\u30d9\u30fc\u30b9\u3001\u30b3\u30b9\u30c8\u63a7\u9664\u5f0f\u306a\u3069\u76ee\u7684\u306b\u5fdc\u3058\u305f\u8907\u6570\u306e\u8a08\u7b97\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/strong><\/p>\n

\n\n\n\n\n\n\n\n\n
\u8a08\u7b97\u5f0f<\/th>\n\u7b97\u51fa\u65b9\u6cd5<\/th>\n\u9069\u3057\u305f\u5834\u9762<\/th>\n<\/tr>\n<\/thead>\n
\u57fa\u672c\u5f0f<\/td>\n\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u5e73\u5747\u8cfc\u5165\u56de\u6570\u00d7\u5e73\u5747\u7d99\u7d9a\u671f\u9593<\/td>\n\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u578b\u30d3\u30b8\u30cd\u30b9\u5168\u822c<\/td>\n<\/tr>\n
\u89e3\u7d04\u7387\u30d9\u30fc\u30b9<\/td>\n\u5e73\u5747\u9867\u5ba2\u5358\u4fa1\u00d7100\u00f7\u89e3\u7d04\u7387<\/td>\nSaaS\u30fb\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/td>\n<\/tr>\n
\u5e74\u9593\u53d6\u5f15\u984d\u30d9\u30fc\u30b9<\/td>\n\u9867\u5ba2\u306e\u5e74\u9593\u53d6\u5f15\u984d\u00d7\u53ce\u76ca\u7387\u00d7\u7d99\u7d9a\u671f\u9593<\/td>\nBtoB\u53d6\u5f15\u30fb\u9ad8\u5358\u4fa1\u5546\u6750<\/td>\n<\/tr>\n
\u30b3\u30b9\u30c8\u63a7\u9664\u5f0f<\/td>\n\u5e73\u5747\u9867\u5ba2\u5358\u4fa1\u00d7\u8cfc\u8cb7\u56de\u6570\u00d7\u7d99\u7d9a\u671f\u9593\u2212\uff08\u65b0\u898f\u7372\u5f97\u8cbb\u7528\uff0b\u65e2\u5b58\u7dad\u6301\u8cbb\u7528\uff09<\/td>\n\u6b63\u5473\u5229\u76ca\u30d9\u30fc\u30b9\u3067\u8a55\u4fa1\u3057\u305f\u3044\u5834\u5408<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

LTV\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u7b97\u51fa\u65b9\u6cd5\uff08\u8a08\u7b97\u5f0f\uff09\u304c\u3042\u308a\u3001\u305d\u306e\u6c42\u3081\u65b9\u306f\u591a\u69d8\u3067\u3059\u3002LTV\u306e\u4e3b\u306a\u7b97\u51fa\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n

\u8a08\u7b97\u5f0f<\/h3>\n

LTV\u306e\u7b97\u51fa\u65b9\u6cd5\u306b\u304a\u3051\u308b\u57fa\u672c\u306f\u3001\u300c\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u5e73\u5747\u8cfc\u5165\u56de\u6570\u00d7\u5e73\u5747\u7d99\u7d9a\u671f\u9593\u300d<\/strong>\u3067\u3059\u3002<\/p>\n

\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u306f\u300c\u9867\u5ba2\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u3068\u304d\u306e1\u56de\u306e\u8cfc\u5165\u5358\u4fa1\u300d\u3001\u5e73\u5747\u8cfc\u5165\u56de\u6570\u306f\u300c1\u5e74\u9593\u306b\u304a\u3051\u308b\u5546\u54c1\u306e\u5e73\u5747\u8cfc\u5165\u56de\u6570\u300d\u3001\u5e73\u5747\u7d99\u7d9a\u671f\u9593\u306f\u300c\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u7d9a\u3051\u3066\u3044\u308b\u671f\u9593\u300d\u3092\u6307\u3057\u307e\u3059\u3002\u3053\u306e\u8a08\u7b97\u5f0f\u306f\u3001\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u6642\u306eLTV\u7b97\u51fa\u306b\u5411\u3044\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n

\u305d\u306e\u307b\u304b\u306e\u8a08\u7b97\u5f0f<\/h3>\n

\u4e0a\u8a18\u306e\u8a08\u7b97\u5f0f\u306e\u307b\u304b\u306b\u3082\u3055\u307e\u3056\u307e\u306a\u7b97\u51fa\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

    \n
  • \u89e3\u7d04\u7387\uff08\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff09\u304b\u3089\u7b97\u51fa\u3059\u308b\u8a08\u7b97\u5f0f\u300c\u5e73\u5747\u9867\u5ba2\u5358\u4fa1\u00d7100\u00f7\u89e3\u7d04\u7387\u300d<\/li>\n
  • \u5e74\u9593\u53d6\u5f15\u984d\u304b\u3089\u7b97\u51fa\u3059\u308b\u8a08\u7b97\u5f0f\u300c\u9867\u5ba2\u306e\u5e74\u9593\u53d6\u5f15\u984d\u00d7\u53ce\u76ca\u7387\u00d7\u9867\u5ba2\u306e\u7d99\u7d9a\u671f\u9593\u300d<\/li>\n
  • \u5fc5\u8981\u30b3\u30b9\u30c8\u304b\u3089\u7b97\u51fa\u3059\u308b\u8a08\u7b97\u5f0f\u300c\u5e73\u5747\u9867\u5ba2\u5358\u4fa1\u00d7\u8cfc\u8cb7\u56de\u6570\u00d7\u9867\u5ba2\u306e\u7d99\u7d9a\u671f\u9593\uff0d\uff08\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u8cbb\u7528\uff0b\u65e2\u5b58\u9867\u5ba2\u7dad\u6301\u8cbb\u7528\uff09\u300d<\/li>\n<\/ul>\n

    \uff14\uff0eLTV\u5411\u4e0a\u306b\u5fc5\u8981\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56<\/h2>\n

    LTV\u3092\u9ad8\u3081\u308b\u306b\u306f\u300c\u9867\u5ba2\u5358\u4fa1\u306e\u5897\u52a0\u300d\u300c\u8cfc\u5165\u983b\u5ea6\u306e\u5897\u52a0\u300d\u300c\u89e3\u7d04\u7387\u306e\u4f4e\u4e0b\u300d\u300c\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u300d\u300c\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u300d\u306e5\u3064\u306e\u65bd\u7b56\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002<\/strong><\/p>\n

    \n\n\n\n\n\n\n\n\n\n
    \u65bd\u7b56<\/th>\n\u6982\u8981<\/th>\n\u5177\u4f53\u4f8b<\/th>\n<\/tr>\n<\/thead>\n
    \u9867\u5ba2\u5358\u4fa1\u306e\u5897\u52a0<\/td>\n1\u56de\u3042\u305f\u308a\u306e\u8cfc\u5165\u984d\u3092\u5f15\u304d\u4e0a\u3052\u308b<\/td>\n\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u63d0\u6848<\/td>\n<\/tr>\n
    \u8cfc\u5165\u983b\u5ea6\u306e\u5897\u52a0<\/td>\n\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3059\u308b<\/td>\n\u30ea\u30de\u30a4\u30f3\u30c9\u30e1\u30fc\u30eb\u30fb\u30ec\u30b3\u30e1\u30f3\u30c9\u914d\u4fe1<\/td>\n<\/tr>\n
    \u89e3\u7d04\u7387\u306e\u4f4e\u4e0b<\/td>\n\u9867\u5ba2\u96e2\u8131\u3092\u9632\u6b62\u3059\u308b<\/td>\n\u89e3\u7d04\u7406\u7531\u5206\u6790\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u5f37\u5316<\/td>\n<\/tr>\n
    \u30b3\u30b9\u30c8\u306e\u524a\u6e1b<\/td>\n\u7372\u5f97\u30fb\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u6700\u9069\u5316\u3059\u308b<\/td>\nCRM\u30fbSFA\u306e\u5c0e\u5165\u306b\u3088\u308b\u696d\u52d9\u52b9\u7387\u5316<\/td>\n<\/tr>\n
    \u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a<\/td>\n\u30d5\u30a1\u30f3\u5316\u3092\u4fc3\u3057\u53e3\u30b3\u30df\u52b9\u679c\u3082\u72d9\u3046<\/td>\n\u30dd\u30a4\u30f3\u30c8\u5236\u5ea6\u30fb\u9650\u5b9a\u30b5\u30fc\u30d3\u30b9\u30fb\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

    \u2460\u9867\u5ba2\u5358\u4fa1\u306e\u5897\u52a0<\/h3>\n

    \u3072\u3068\u308a\u3042\u305f\u308a\u306e\u9867\u5ba2\u304c\u8cfc\u5165\u3059\u308b\u91d1\u984d\u3001\u3064\u307e\u308a\u9867\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u65b9\u6cd5\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u4ee5\u4e0b\u306e\u65b9\u6cd5\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n

      \n
    • \u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u305d\u306e\u3082\u306e\u306e\u5358\u4fa1\u3092\u4e0a\u3052\u308b<\/li>\n
    • \u4e0a\u4f4d\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u79fb\u884c\u3092\u63d0\u6848\u3059\u308b\uff08\u30a2\u30c3\u30d7\u30bb\u30eb\uff09<\/li>\n
    • \u95a2\u9023\u3059\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8ffd\u52a0\u8cfc\u5165\u3092\u63d0\u6848\u3059\u308b\uff08\u30af\u30ed\u30b9\u30bb\u30eb\uff09<\/li>\n<\/ul>\n

      \u305f\u3060\u3057\u8cfc\u5165\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u3068\u3001\u9867\u5ba2\u304c\u96e2\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3001\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u306b\u76f8\u5fdc\u3057\u3044\u4fa1\u5024\u3084\u5f37\u307f\u3092\u6301\u305f\u305b\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

      \u2461\u8cfc\u5165\u983b\u5ea6\u306e\u5897\u52a0<\/h3>\n

      \u8cfc\u5165\u5358\u4fa1\u304c\u4f4e\u304f\u3066\u3082\u3001\u8cfc\u5165\u983b\u5ea6\u304c\u9ad8\u3051\u308c\u3070\u53ce\u76ca\u306f\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002\u3068\u306f\u3044\u3048\u9867\u5ba2\u306e\u8cfc\u5165\u983b\u5ea6\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u7d30\u304b\u306a\u30d5\u30a9\u30ed\u30fc\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n

        \n
      • \u30ea\u30de\u30a4\u30f3\u30c9\u30e1\u30fc\u30eb\u306e\u914d\u4fe1<\/li>\n
      • \u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306e\u914d\u4fe1<\/li>\n
      • \u985e\u4f3c\u5546\u54c1\u306e\u30ec\u30b3\u30e1\u30f3\u30c9<\/li>\n<\/ul>\n

        \u65bd\u7b56\u3092\u884c\u3046\u306b\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u60c5\u5831\u53ce\u96c6\u3068\u5206\u6790\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n

        \u2462\u89e3\u7d04\u7387\u306e\u4f4e\u4e0b<\/h3>\n

        \u89e3\u7d04\u7387\u3092\u4e0b\u3052\u308b\u3068LTV\u306f\u5411\u4e0a\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u89e3\u7d04\u7387\u3092\u308f\u305a\u304b1\uff05\u304b\u30892\uff05\u6e1b\u3089\u3059\u3060\u3051\u3067\u3082\u3001\u6570\u5e74\u5358\u4f4d\u306e\u9577\u3044\u30b9\u30d1\u30f3\u3067\u898b\u308c\u3070\u53ce\u76ca\u306b\u5927\u304d\u306a\u5dee\u304c\u51fa\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n

        \u89e3\u7d04\u7387\u3092\u4e0b\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u300c\u9867\u5ba2\u304c\u89e3\u7d04\u3057\u3066\u3044\u308b\u7406\u7531\u306f\u4f55\u304b\u300d\u300c\u9867\u5ba2\u304c\u89e3\u7d04\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u3069\u3053\u304b\u300d\u306a\u3069\u3092\u5206\u6790\u3057\u3001\u8ab2\u984c\u306b\u5408\u308f\u305b\u3066\u9069\u5207\u306a\u5bfe\u7b56\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n

        \u307e\u305f\u9867\u5ba2\u306e\u30b9\u30c8\u30ec\u30b9\u8efd\u6e1b\u3082\u89e3\u7d04\u7387\u306e\u4f4e\u4e0b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u3084\u76f8\u8ac7\u7a93\u53e3\u306e\u8cea\u3092\u9ad8\u3081\u308b\u300d\u300cQ&A\u3092\u5145\u5b9f\u3055\u305b\u308b\u300d\u306a\u3069\u3067\u3059\u3002<\/p>\n

        \u2463\u30b3\u30b9\u30c8\u306e\u524a\u6e1b<\/h3>\n

        \u9867\u5ba2\u306e\u8cfc\u5165\u5358\u4fa1\u3084\u8cfc\u5165\u983b\u5ea6\u3092\u6539\u5584\u3067\u304d\u3066\u3082\u3001\u305d\u308c\u3089\u306e\u5b9f\u65bd\u306b\u3068\u3082\u306a\u3046\u30b3\u30b9\u30c8\u304c\u5927\u304d\u3051\u308c\u3070\u3001\u53ce\u76ca\u304c\u6e1b\u5c11\u3059\u308b\u6050\u308c\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

        \u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3084\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b\u306b\u306f\u3001\u300cCRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u30c4\u30fc\u30eb\uff09\u300d\u3084\u300cSFA\uff08\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff09\u300d\u306a\u3069\u3092\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u7ba1\u7406\u696d\u52d9\u3092\u52b9\u7387\u5316\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

        \u2464\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a<\/h3>\n

        \u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u304c\u9ad8\u307e\u308c\u3070\u9ad8\u307e\u308b\u3060\u3051\u9867\u5ba2\u306f\u30d5\u30a1\u30f3\u5316\u3057\u3001\u7d99\u7d9a\u7684\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3066\u304f\u308c\u307e\u3059\u3002\u307e\u305f\u30d5\u30a1\u30f3\u5316\u3057\u305f\u9867\u5ba2\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u611b\u7740\u3092\u6301\u3063\u3066\u304f\u308c\u308b\u305f\u3081\u3001\u3054\u304f\u81ea\u7136\u306a\u53e3\u30b3\u30df\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n

        \u65e2\u5b58\u9867\u5ba2\u306e\u53e3\u30b3\u30df\u3084\u7d39\u4ecb\u3092\u3068\u304a\u3057\u3066\u65b0\u898f\u9867\u5ba2\u304c\u5897\u3048\u308c\u3070\u3001\u53ce\u76ca\u306f\u3055\u3089\u306b\u30a2\u30c3\u30d7\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

        \uff15\uff0eLTV\u6700\u5927\u5316\u306b\u6210\u529f\u3057\u305f\u4e8b\u4f8b<\/h2>\n

        \u30ab\u30b4\u30e1\u30fb\u30b5\u30f3\u30b9\u30bf\u30fc\u30fb\u30ad\u30ea\u30f3\u30d3\u30fc\u30eb\u30fb\u30b5\u30af\u30e9\u30d5\u30a9\u30ec\u30b9\u30c8\u30fbKINTO\u306e5\u793e\u304c\u3001CRM\u6539\u9769\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u6d3b\u7528\u306a\u3069\u3067LTV\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u305f\u5177\u4f53\u7684\u306a\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/strong><\/p>\n

        \n\n\n\n\n\n\n\n\n\n
        \u4f01\u696d\u540d<\/th>\n\u65bd\u7b56\u306e\u30dd\u30a4\u30f3\u30c8<\/th>\n\u6210\u679c<\/th>\n<\/tr>\n<\/thead>\n
        \u30ab\u30b4\u30e1<\/td>\n\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u7d4c\u7531\u306e\u512a\u826f\u9867\u5ba2\u5411\u3051\u7279\u5225\u30b5\u30fc\u30d3\u30b9\u63d0\u6848<\/td>\nLTV\u524d\u5e74\u540c\u6708\u6bd428%\u4e0a\u6607\u30fbROI\u7d047\u500d<\/td>\n<\/tr>\n
        \u30b5\u30f3\u30b9\u30bf\u30fc<\/td>\nUGC\u6d3b\u7528\u30fb\u30e1\u30fc\u30eb\u898b\u76f4\u3057\u7b49\u306eCRM\u6539\u9769<\/td>\n\u5b9a\u671f\u9867\u5ba2LP\u30a2\u30af\u30bb\u30b9\u3068CVR\u304c\u6539\u9769\u524d\u306e120%\u306b<\/td>\n<\/tr>\n
        \u30ad\u30ea\u30f3\u30d3\u30fc\u30eb<\/td>\n\u6708\u984d\u5236\u300c\u30ad\u30ea\u30f3\u30db\u30fc\u30e0\u30bf\u30c3\u30d7\u300d\u3067\u9650\u5b9a\u30d3\u30fc\u30eb\u3092\u5b9a\u671f\u914d\u9001<\/td>\n\u4e88\u7d04\u5f85\u3061\u304c\u767a\u751f\u3059\u308b\u307b\u3069\u306e\u4eba\u6c17<\/td>\n<\/tr>\n
        \u30b5\u30af\u30e9\u30d5\u30a9\u30ec\u30b9\u30c8<\/td>\nAmazon Pay\u5c0e\u5165\u306b\u3088\u308b\u6c7a\u6e08\u65b9\u6cd5\u306e\u62e1\u5927<\/td>\nCVR40%\u9054\u6210\uff08\u4ed6\u6c7a\u6e08\u6bd4\u7d041.3\u500d\uff09\u30fb\u30ab\u30b4\u843d\u3061\u7387\u4f4e\u4e0b<\/td>\n<\/tr>\n
        KINTO<\/td>\n\u30c8\u30e8\u30bf\u65b0\u8eca\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\uff08\u982d\u91d1\u306a\u3057\u30fb\u4fdd\u967a\u8fbc\u307f\uff09<\/td>\n\u7d2f\u8a08\u5951\u7d04\u8005\u65701\u4e072,000\u4ef6\u8d85\uff082020\u5e7412\u6708\u6642\u70b9\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

        \u2460\u30ab\u30b4\u30e1<\/h3>\n

        \u30ab\u30b4\u30e1\u3067\u306f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5145\u5b9f\u5316\u3092\u56f3\u3063\u3066LTV\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n

        \u540c\u793e\u304c\u5b9f\u65bd\u3057\u305f\u65bd\u7b56\u306e\u7279\u5fb4\u306f\u3001\u81ea\u793e\u304c\u5f37\u307f\u3068\u3059\u308b\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u3092\u751f\u304b\u3057\u305fCRM\u306e\u69cb\u7bc9\u3002\u305d\u306e\u5185\u5bb9\u306f\u300c\u512a\u826f\u9867\u5ba2\u304b\u3089\u96fb\u8a71\u9023\u7d61\u304c\u3042\u3063\u305f\u3068\u304d\u306b\u3001\u30aa\u30da\u30ec\u30fc\u30bf\u30fc\u306e\u5224\u65ad\u3067\u305d\u306e\u9867\u5ba2\u306b\u7279\u5225\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u6848\u30fb\u5b9f\u65bd\u3059\u308b\u300d\u3068\u3044\u3046\u3082\u306e<\/strong>\u3067\u3059\u3002<\/p>\n

        \u65bd\u7b56\u3092\u884c\u3063\u3066\u304b\u30896\u304b\u6708\u9593\u3067\u3001LTV\u306f\u524d\u5e74\u540c\u6708\u6bd4\u306728\uff05\u4e0a\u6607\u3002ROI\uff08\u6295\u8cc7\u53ce\u76ca\u7387\uff09\u3082\u7d047\u500d\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

        \u2461\u30b5\u30f3\u30b9\u30bf\u30fc<\/h3>\n

        \u30b5\u30f3\u30b9\u30bf\u30fc\u306f\u30012020\u5e74\u9803\u304b\u3089CPA\u91cd\u8996\u304b\u3089LTV\u91cd\u8996\u8def\u7dda\u3078\u3068\u65b9\u5411\u8ee2\u63db\u3057\u3066\u3044\u307e\u3059\u3002\u8ee2\u63db\u306e\u80cc\u666f\u306b\u306f\u3001\u30b5\u30f3\u30b9\u30bf\u30fc\u306eEC\u306e\u4e0d\u632f\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u540c\u793e\u306fEC\u4e0d\u632f\u304b\u3089\u8131\u5374\u3059\u308b\u305f\u3081\u306eCRM\u306e\u6539\u9769\u3068\u3057\u3066\u3001\u4e0b\u8a18\u3092\u5b9f\u65bd\u3057\u305f\u306e\u3067\u3059\u3002<\/p>\n

          \n
        • \u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u898b\u76f4\u3057<\/li>\n
        • \u65e2\u5b58\u9867\u5ba2\u306e\u305f\u3081\u306b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306bUGC\u3092\u6d3b\u7528<\/li>\n
        • \u30e1\u30fc\u30eb\u306a\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u898b\u76f4\u3057<\/li>\n<\/ul>\n

          \u3053\u308c\u3089\u306e\u65bd\u7b56\u3067\u3001\u5b9a\u671f\u9867\u5ba2\u306eLP\u306e\u30a2\u30af\u30bb\u30b9\u3068CVR\u304c\u3001\u6539\u9769\u524d\u306e120\uff05\u307e\u3067\u306b\u9054\u3057\u307e\u3057\u305f\u3002<\/strong><\/p>\n

          \u2462\u30ad\u30ea\u30f3\u30d3\u30fc\u30eb<\/h3>\n

          \u30ad\u30ea\u30f3\u30d3\u30fc\u30eb\u306fLTV\u5411\u4e0a\u3092\u76ee\u7684\u3068\u3057\u305f\u65bd\u7b56\u3068\u3057\u3066\u3001\u300c\u30ad\u30ea\u30f3\u30db\u30fc\u30e0\u30bf\u30c3\u30d7\uff08\u6708\u984d6,900\u5186\u3067\u6bce\u67082\u56de\u3001\u9650\u5b9a\u30d3\u30fc\u30eb\u304c\u81ea\u5b85\u306b\u5c4a\u304f\uff09\u300d\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n

          \u300c\u65b0\u9bae\u306a\u30d3\u30fc\u30eb\u304c\u98f2\u3081\u308b\u300d\u300c\u5229\u7528\u8005\u3060\u3051\u304c\u5473\u308f\u3048\u308b\u5b63\u7bc0\u9650\u5b9a\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u30d3\u30fc\u30eb\u300d\u3068\u3044\u3046\u7279\u5225\u611f\u304c\u9867\u5ba2\u306e\u5fc3\u3092\u63b4\u307f\u3001\u73fe\u5728\u3067\u3082\u4e88\u7d04\u5f85\u3061\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u307b\u3069\u306e\u4eba\u6c17\u3076\u308a\u3067\u3059\u3002\u9867\u5ba2\u3092\u30d5\u30a1\u30f3\u5316\u3057\u3066\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059LTV\u6700\u5927\u5316\u306e\u597d\u4f8b\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

          \u2463\u30b5\u30af\u30e9\u30d5\u30a9\u30ec\u30b9\u30c8<\/h3>\n

          \u30b5\u30af\u30e9\u30d5\u30a9\u30ec\u30b9\u30c8\u306f\u3001LTV\u5411\u4e0a\u306e\u65bd\u7b56\u3068\u3057\u3066\u6c7a\u6e08\u65b9\u6cd5\u306e\u62e1\u5927\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

          \u540c\u793e\u304c\u5c0e\u5165\u3057\u305f\u6c7a\u6e08\u65b9\u6cd5\u306f\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306e\u9ad8\u3044\u300cAmazon Pay\u300d\u3002\u5c0e\u5165\u5f8c\u3001Amazon Pay\u3067\u306e\u6c7a\u6e08\u6bd4\u7387\u304c\u9ad8\u307e\u308a\u3001CVR\uff08\u8cfc\u5165\u306b\u81f3\u3063\u305f\u4eba\u306e\u5272\u5408\uff09\u306f40\uff05\u306b\u3082\u9054\u3057\u3001\u307b\u304b\u306e\u6c7a\u6e08\u65b9\u6cd5\u3068\u304f\u3089\u3079\u3066\u7d041.3\u500d\u307e\u3067\u5897\u52a0<\/strong>\u3057\u305f\u306e\u3067\u3059\u3002<\/p>\n

          \u3055\u3089\u306b\u30ab\u30b4\u843d\u3061\u7387\uff08\u30ab\u30b4\u306b\u5165\u308c\u305f\u3051\u3069\u8cfc\u5165\u3057\u306a\u3044\u7387\uff09\u3082\u4f4e\u4e0b\u3055\u305b\u307e\u3057\u305f\u3002<\/p>\n

          \u2464KINTO<\/h3>\n

          KINTO\u306f\u3001\u30c8\u30e8\u30bf\u306e\u65b0\u8eca\u3092\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3067\u5229\u7528\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u300cKINTO\u300d\u3092\u30012019\u5e743\u6708\u304b\u3089\u63d0\u4f9b\u3002\u9762\u5012\u306a\u624b\u7d9a\u304d\u304c\u4e00\u5207\u306a\u304f\u3001\u624b\u8efd\u306b\u30c8\u30e8\u30bf\u306e\u65b0\u8eca\u306b\u4e57\u308c\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/p>\n

          \u300c\u982d\u91d1\u306a\u3057\u300d\u300c\u81ea\u52d5\u8eca\u4fdd\u967a\u6599\u8fbc\u307f\u300d\u300c\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u6599\u8fbc\u307f\u300d\u3068\u3044\u3046\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u3088\u3055\u3082\u3042\u3044\u307e\u3063\u3066\u30012020\u5e7412\u6708\u307e\u3067\u306e\u7d2f\u8a08\u5951\u7d04\u8005\u6570\u306f1\u4e072,000\u4ef6\u3092\u8d85\u3048\u307e\u3057\u305f\u3002<\/strong>
          \n

          \n
          STEP.1<\/div>
          LTV\u306e\u73fe\u72b6\u5024\u3092\u7b97\u51fa\u3059\u308b<\/div>
          \u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u5408\u3063\u305f\u8a08\u7b97\u5f0f\u3092\u9078\u3073\u3001\u73fe\u6642\u70b9\u306eLTV\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u578b\u3067\u3042\u308c\u3070\u300c\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u5e73\u5747\u8cfc\u5165\u56de\u6570\u00d7\u5e73\u5747\u7d99\u7d9a\u671f\u9593\u300d\u3092\u4f7f\u3044\u307e\u3057\u3087\u3046\u3002CRM\u3084SFA\u306b\u84c4\u7a4d\u3055\u308c\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u304b\u3089\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306bLTV\u3092\u7b97\u51fa\u3059\u308b\u3068\u6539\u5584\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/div>
          <\/div><\/div>\n
          STEP.2<\/div>
          \u89e3\u7d04\u7387\u30fb\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\u3092\u5206\u6790\u3059\u308b<\/div>
          LTV\u3092\u62bc\u3057\u4e0b\u3052\u3066\u3044\u308b\u8981\u56e0\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u3001\u89e3\u7d04\u7387\uff08\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff09\u3068\u9867\u5ba2\u306e\u96e2\u8131\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u300c\u521d\u56de\u8cfc\u5165\u5f8c\u306b\u96e2\u8131\u3059\u308b\u5c64\u304c\u591a\u3044\u300d\u300c\u5951\u7d043\u304b\u6708\u76ee\u306b\u89e3\u7d04\u304c\u96c6\u4e2d\u3059\u308b\u300d\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u6570\u5024\u3067\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002<\/div>
          <\/div><\/div>\n
          STEP.3<\/div>
          \u6539\u5584\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u3081\u308b<\/div>
          \u5206\u6790\u7d50\u679c\u3092\u3082\u3068\u306b\u3001LTV\u5411\u4e0a\u306b\u52b9\u679c\u304c\u9ad8\u3044\u65bd\u7b56\u3092\u9078\u5b9a\u3057\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u306f\u89e3\u7d04\u7387\u306e\u6539\u5584\u304c\u3082\u3063\u3068\u3082\u5373\u52b9\u6027\u304c\u9ad8\u304f\u3001\u6b21\u3044\u3067\u8cfc\u5165\u983b\u5ea6\u306e\u5411\u4e0a\u3001\u9867\u5ba2\u5358\u4fa1\u306e\u30a2\u30c3\u30d7\u306e\u9806\u3067\u53d6\u308a\u7d44\u3080\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u81ea\u793e\u306e\u8ab2\u984c\u306b\u5408\u308f\u305b\u3066\u512a\u5148\u5ea6\u3092\u6c7a\u3081\u307e\u3057\u3087\u3046\u3002<\/div>
          <\/div><\/div>\n
          STEP.4<\/div>
          \u65bd\u7b56\u3092\u5b9f\u884c\u3057\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b<\/div>
          \u6c7a\u5b9a\u3057\u305f\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u3001LTV\u306e\u5909\u5316\u3092\u5b9a\u671f\u7684\u306b\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u30ea\u30de\u30a4\u30f3\u30c9\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u5f8c\u306b\u8cfc\u5165\u983b\u5ea6\u304c\u4e0a\u304c\u3063\u305f\u304b\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u6539\u5584\u5f8c\u306b\u89e3\u7d04\u7387\u304c\u4e0b\u304c\u3063\u305f\u304b\u306a\u3069\u3001\u65bd\u7b56\u3054\u3068\u306e\u52b9\u679c\u3092\u6570\u5024\u3067\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/div>
          <\/div><\/div>\n
          STEP.5<\/div>
          PDCA\u3092\u56de\u3057\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3059\u308b<\/div>
          LTV\u306f\u4e00\u5ea6\u306e\u65bd\u7b56\u3067\u5287\u7684\u306b\u6539\u5584\u3055\u308c\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u91cd\u8981\u3067\u3059\u3002\u65bd\u7b56\u306e\u52b9\u679c\u691c\u8a3c\u7d50\u679c\u3092\u3082\u3068\u306b\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3057\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306eLTV\u63a8\u79fb\u3092\u5b9a\u671f\u7684\u306b\u30ec\u30d3\u30e5\u30fc\u3059\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306a\u53ce\u76ca\u6700\u5927\u5316\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/div>
          <\/div><\/div>\n<\/div>\n

          \u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n

          LTV\u3092\u8a08\u7b97\u3059\u308b\u969b\u3001\u3069\u306e\u8a08\u7b97\u5f0f\u3092\u4f7f\u3048\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/h3>\n

          \u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u3088\u3063\u3066\u9069\u3057\u305f\u8a08\u7b97\u5f0f\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u578b\u306a\u3089\u300c\u5e73\u5747\u8cfc\u5165\u5358\u4fa1\u00d7\u5e73\u5747\u8cfc\u5165\u56de\u6570\u00d7\u5e73\u5747\u7d99\u7d9a\u671f\u9593\u300d\u304c\u57fa\u672c\u3067\u3059\u3002SaaS\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u89e3\u7d04\u7387\u30d9\u30fc\u30b9\u306e\u300c\u5e73\u5747\u9867\u5ba2\u5358\u4fa1\u00d7100\u00f7\u89e3\u7d04\u7387\u300d\u3092\u4f7f\u3046\u3068\u3001\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u306e\u5f71\u97ff\u3092\u53cd\u6620\u3057\u305f\u7cbe\u5ea6\u306e\u9ad8\u3044\u7b97\u51fa\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

          LTV\u3068CAC\u306e\u95a2\u4fc2\u306f\u3069\u3046\u8003\u3048\u308c\u3070\u3088\u3044\u3067\u3059\u304b\uff1f<\/h3>\n

          CAC\uff08\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff09\u306fLTV\u3068\u5bfe\u3067\u7ba1\u7406\u3059\u3079\u304d\u6307\u6a19\u3067\u3059\u3002\u4e00\u822c\u306b\u300cLTV\u00f7CAC\u300d\u306e\u6bd4\u7387\u304c3\u4ee5\u4e0a\u3067\u3042\u308c\u3070\u5065\u5168\u306a\u53ce\u76ca\u69cb\u9020\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002LTV\u304cCAC\u3092\u4e0b\u56de\u308b\u5834\u5408\u306f\u9867\u5ba2\u7372\u5f97\u306b\u304b\u3051\u305f\u30b3\u30b9\u30c8\u3092\u56de\u53ce\u3067\u304d\u3066\u3044\u306a\u3044\u72b6\u614b\u306e\u305f\u3081\u3001LTV\u5411\u4e0a\u65bd\u7b56\u3084CAC\u524a\u6e1b\u306e\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n

          LTV\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u6700\u521d\u306b\u53d6\u308a\u7d44\u3080\u3079\u304d\u65bd\u7b56\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n

          \u307e\u305a\u306f\u89e3\u7d04\u7387\uff08\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff09\u306e\u6539\u5584\u304b\u3089\u7740\u624b\u3059\u308b\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u89e3\u7d04\u7387\u30921\u301c2%\u4e0b\u3052\u308b\u3060\u3051\u3067\u3082\u9577\u671f\u7684\u306a\u53ce\u76ca\u306b\u5927\u304d\u306a\u5dee\u304c\u751f\u307e\u308c\u307e\u3059\u3002\u89e3\u7d04\u7406\u7531\u306e\u5206\u6790\u30fb\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306e\u54c1\u8cea\u5411\u4e0a\u30fbQ&A\u306e\u5145\u5b9f\u306a\u3069\u3001\u9867\u5ba2\u306e\u30b9\u30c8\u30ec\u30b9\u3092\u8efd\u6e1b\u3059\u308b\u65bd\u7b56\u304b\u3089\u59cb\u3081\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

          LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff0fLife Time Value\uff09\u3068\u306f\u3001\u9867\u5ba2\u304c\u53d6\u5f15\u958b\u59cb\u304b\u3089\u7d42\u4e86\u307e\u3067\u306b\u81ea\u793e\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u306e\u7dcf\u984d\u3092\u793a\u3059\u6307\u6a19\u3067\u3001\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3068\u8a33\u3055\u308c\u307e\u3059\u3002\u5e02\u5834\u306e\u6210\u719f\u5316\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u65b0\u898f\u7372\u5f97\u30b3 … <\/p>\n","protected":false},"author":23,"featured_media":36464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"tags":[31],"class_list":{"0":"post-36274","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-ra"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/posts\/36274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/comments?post=36274"}],"version-history":[{"count":7,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/posts\/36274\/revisions"}],"predecessor-version":[{"id":51208,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/posts\/36274\/revisions\/51208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/media\/36464"}],"wp:attachment":[{"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/media?parent=36274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/categories?post=36274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/tags?post=36274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}