{"id":33522,"date":"2022-12-28T11:22:55","date_gmt":"2022-12-28T02:22:55","guid":{"rendered":"https:\/\/www.kaonavi.jp\/dictionary\/?p=33522"},"modified":"2025-03-26T15:35:14","modified_gmt":"2025-03-26T06:35:14","slug":"promotion-katsudou","status":"publish","type":"post","link":"https:\/\/www.kaonavi.jp\/dictionary\/promotion-katsudou\/","title":{"rendered":"\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08\u6d3b\u52d5\uff09\u3068\u306f\uff1f\u3010\u610f\u5473\u3092\u7c21\u5358\u306b\u3011\u6226\u7565\u3001\u5e83\u544a"},"content":{"rendered":"
\u3053\u306e\u8a18\u4e8b\u306e\u30dd\u30a4\u30f3\u30c8<\/div>
\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u3068\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u62e1\u5927\u3084\u8cfc\u8cb7\u4fc3\u9032\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u69cb\u7bc9\u306a\u3069\u3092\u76ee\u7684\u3068\u3057\u305f\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002\u5e83\u544a\u3084\u8ca9\u4fc3\u3001PR\u3001\u4eba\u7684\u8ca9\u58f2\u3001SNS\u3084\u53e3\u30b3\u30df\u306a\u3069\u591a\u69d8\u306a\u624b\u6cd5\u304c\u3042\u308a\u3001\u30d7\u30c3\u30b7\u30e5\u578b\u3068\u30d7\u30eb\u578b\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002
\n\u52b9\u679c\u7684\u306b\u884c\u3046\u306b\u306f\u3001\u76ee\u7684\u306e\u660e\u78ba\u5316\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8a2d\u5b9a\u3001\u6210\u679c\u306e\u691c\u8a3c\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3069\u308c\u307b\u3069\u9ad8\u54c1\u8cea\u306a\u5546\u54c1\u3067\u3082\u3001\u9867\u5ba2\u306b\u77e5\u3089\u308c\u306a\u3051\u308c\u3070\u58f2\u4e0a\u306b\u306f\u3064\u306a\u304c\u3089\u306a\u3044\u305f\u3081\u3001\u6226\u7565\u7684\u306a\u60c5\u5831\u767a\u4fe1\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/strong><\/div><\/div>\n\n

\uff11\uff0e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08\u6d3b\u52d5\uff09\u3068\u306f\uff1f<\/h2>\n

\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08Promotion\uff09\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5e83\u304f\u8a8d\u77e5\u3055\u305b\u3001\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306e\u6d3b\u52d5\u306e\u3053\u3068\u3002<\/strong><\/span>\u8ca9\u4fc3\u306e\u3088\u3046\u306a\u76f4\u63a5\u7684\u306a\u6d3b\u52d5\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u3082\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n

\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u76ee\u7684<\/h3>\n

\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u4e3b\u306a\u76ee\u7684\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u3067\u3059\u3002<\/p>\n

    \n
  1. \u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u62e1\u5927<\/li>\n
  2. \u7af6\u5408\u3059\u308b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u6bd4\u8f03\u3057\u305f\u5834\u5408\u306e\u512a\u4f4d\u6027\u306e\u5468\u77e5<\/li>\n
  3. \u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306e\u53d6\u308a\u8fbc\u307f<\/li>\n
  4. \u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u69cb\u7bc9<\/li>\n<\/ol>\n

    \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u6700\u7d42\u76ee\u7684\u306f\u3001\u9867\u5ba2\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3002\u3057\u304b\u3057\u9ad8\u54c1\u8cea\u306a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u767a\u3057\u3066\u3082\u3001\u9867\u5ba2\u304c\u305d\u306e\u5b58\u5728\u306b\u6c17\u4ed8\u304b\u306a\u3051\u308c\u3070\u8cfc\u8cb7\u306b\u306f\u7d50\u3073\u3064\u304d\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u3066\u3001\u9867\u5ba2\u3078\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5b58\u5728\u3084\u9b45\u529b\u3092\u4f1d\u3048\u307e\u3059\u3002<\/p>\n

    \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3068\u306f\uff1f<\/h3>\n

    \u5177\u4f53\u7684\u306a\u6210\u679c\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306e\u8a08\u753b\u306e\u3053\u3068\u3002<\/strong><\/span>\u300c\u3044\u3064\u8ab0\u306b\u4f55\u3092\u3069\u306e\u3088\u3046\u306a\u624b\u6bb5\u3067\u4f1d\u3048\u308b\u304b\u300d\u3092\u6c7a\u3081\u307e\u3059\u3002<\/p>\n

    \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u8a72\u5f53\u3059\u308b\u53d6\u308a\u7d44\u307f\u306f\u5e83\u7bc4\u306b\u308f\u305f\u308b\u305f\u3081\u3001\u307e\u305a\u306f\u3069\u306e\u3088\u3046\u306a\u53d6\u308a\u7d44\u307f\u3092\u3068\u304a\u3057\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5468\u77e5\u3059\u308b\u304b\u3092\u691c\u8a0e\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3060\u3051\u3067\u306a\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u660e\u78ba\u5316\u3084\u5e02\u5834\u74b0\u5883\u306e\u628a\u63e1\u3082\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n

    \uff12\uff0e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u7a2e\u985e<\/h2>\n

    \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u7a2e\u985e\u306f\u3001\u305d\u306e\u76ee\u7684\u306b\u3088\u3063\u3066\u3055\u307e\u3056\u307e\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u4e3b\u306a\u7a2e\u985e\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n

      \n
    1. \u5e83\u544a<\/li>\n
    2. \u8ca9\u4fc3<\/li>\n
    3. PR\uff08\u30d1\u30d6\u30ea\u30c3\u30af\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30ba\uff09<\/li>\n
    4. \u4eba\u7684\u8ca9\u58f2<\/li>\n
    5. SNS\u3084\u53e3\u30b3\u30df<\/li>\n<\/ol>\n

      \u2460\u5e83\u544a<\/h3>\n

      \u8a8d\u77e5\u5411\u4e0a\u3092\u76ee\u7684\u3068\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/strong><\/span>\u3067\u3059\u3002\u4e0d\u7279\u5b9a\u591a\u6570\u3092\u5bfe\u8c61\u3068\u3057\u305f\u5e83\u7bc4\u56f2\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3082\u3042\u308c\u3070\u3001\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3082\u3042\u308a\u307e\u3059\u3002\u76ee\u7684\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5fdc\u3058\u305f\u72ec\u81ea\u306e\u30b9\u30bf\u30a4\u30eb\u3067\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u304d\u308b\u70b9\u3082\u9b45\u529b\u3067\u3057\u3087\u3046\u3002<\/p>\n

      \u5e83\u7bc4\u56f2\u3078\u884c\u3046\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u308b\u306e\u306f\u30c1\u30e9\u30b7\u3084DM\u3001\u30c6\u30ec\u30d3\u3084\u30e9\u30b8\u30aa\u3001\u5c4b\u5916\u306e\u770b\u677f\u3084\u5e83\u544a\u306a\u3069<\/strong>\u3067\u3059\u3002<\/p>\n

      \u2461\u8ca9\u4fc3<\/h3>\n

      \u8ca9\u4fc3\u306f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3092\u76ee\u7684\u3068\u3057\u3001\u76f4\u63a5\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3002<\/strong><\/span>\u300c\u30bb\u30fc\u30eb\u30b9\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08Sales Promotion\uff09\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n

      \u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u3059\u3067\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a8d\u77e5\u3057\u3066\u3044\u308b\u9867\u5ba2\u3067\u3059\u3002\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u305f\u3081\u300c\u30e1\u30ea\u30c3\u30c8\u3084\u9b45\u529b\u3092\u4f1d\u3048\u308b\u300d\u300c\u6765\u5e97\u3092\u4fc3\u3059\u300d\u300c\u8a66\u7528\u3055\u305b\u308b\u300d\u300c\u7279\u5225\u611f\u3092\u4e0e\u3048\u308b\u300d\u306a<\/strong>\u3069\u3055\u307e\u3056\u307e\u306a\u624b\u6cd5\u304c\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n

      \u8a66\u7528\u624b\u6cd5<\/h4>\n

      \u6d88\u8cbb\u8005\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8a66\u3057\u3066\u3082\u3089\u3046\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u3053\u3068\u3002<\/strong><\/span>\u30b5\u30f3\u30d7\u30eb\u54c1\u306e\u914d\u5e03\u3084\u8a66\u98df\u306e\u307b\u304b\u3001\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3084\u30c7\u30e2\u30f3\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u30e1\u30ea\u30c3\u30c8\u306f\u300c\u8cfc\u8cb7\u306b\u76f4\u7d50\u3057\u3084\u3059\u3044\u300d\u300c\u6d88\u8cbb\u8005\u306e\u53cd\u5fdc\u3092\u76f4\u63a5\u898b\u3089\u308c\u308b\u300d\u70b9\u3067\u3059\u3002<\/p>\n

      \u30d7\u30ec\u30df\u30a2\u30e0\u624b\u6cd5<\/h4>\n

      \u8cfc\u5165\u7279\u5178\u3092\u4ed8\u3051\u305f\u308a\u3001\u30d7\u30ec\u30bc\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u308a\u3059\u308b\u624b\u6cd5\u306e\u3053\u3068\u3002<\/strong><\/span>\u4ed8\u52a0\u4fa1\u5024\u3092\u3064\u3051\u3066\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3001\u3042\u308b\u3044\u306f\u6765\u5e97\u306b\u3064\u306a\u3052\u307e\u3059\u3002<\/p>\n

      \u9855\u5728\u9867\u5ba2\uff08\u5c06\u6765\u7684\u306a\u8cfc\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\uff09\u306b\u5373\u6642\u8cfc\u5165\u3092\u4fc3\u3057\u305f\u3044\u3068\u304d\u306f\u3001\u300c\u671f\u9593\u9650\u5b9a\u300d\u300c\u5148\u7740\u25cb\u4eba\u307e\u3067\u300d\u300c\u25cb\u25cb\u3092\u8cfc\u5165\u3057\u305f\u4eba\u3060\u3051\u300d\u3068\u3044\u3063\u305f\u3084\u308a\u65b9\u3067\u7279\u5225\u611f\u3092\u4e0e\u3048\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n

      \u30d7\u30e9\u30a4\u30b9\u624b\u6cd5<\/h4>\n

      \u9650\u5b9a\u3057\u305f\u4fa1\u683c\u5272\u5f15\u3067\u96c6\u5ba2\u3059\u308b\u624b\u6cd5\u306e\u3053\u3068\u3002<\/strong><\/span>\u305f\u3068\u3048\u3070\u671f\u9593\u9650\u5b9a\u30bb\u30fc\u30eb\u306e\u958b\u50ac\u3084\u3001\u5229\u7528\u53ef\u80fd\u671f\u9593\u304c\u8a2d\u5b9a\u3055\u308c\u305f\u30af\u30fc\u30dd\u30f3\u306e\u914d\u5e03\u306a\u3069\u3067\u3059\u3002<\/p>\n

      \u30d7\u30ec\u30df\u30a2\u30e0\u624b\u6cd5\u3068\u540c\u3058\u304f\u3001\u9855\u5728\u9867\u5ba2\u3078\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3092\u4fc3\u305b\u307e\u3059\u3002\u307e\u305f\u4fa1\u683c\u304c\u9ad8\u3044\u305f\u3081\u306b\u8cfc\u5165\u3092\u8e8a\u8e87\u3057\u3066\u3044\u305f\u9855\u5728\u9867\u5ba2\u306b\u3082\u6709\u52b9\u306a\u624b\u6cd5\u3068\u3044\u3048\u308b\u306e\u3067\u3059\u3002\u305f\u3060\u30571\u56de\u306e\u8cfc\u5165\u3067\u7d42\u308f\u3089\u305b\u306a\u3044\u305f\u3081\u3001\u30ea\u30d4\u30fc\u30c8\u3055\u305b\u308b\u4ed5\u7d44\u307f\u3092\u7528\u610f\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

      \u5236\u5ea6\u624b\u6cd5<\/h4>\n

      \u3059\u3067\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u3092\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u3059\u308b\u624b\u6cd5\u306e\u3053\u3068\u3002<\/strong><\/span>\u305f\u3068\u3048\u3070\u30b9\u30bf\u30f3\u30d7\u30ab\u30fc\u30c9\u306e\u914d\u5e03\u3084\u6765\u5e97\u30dd\u30a4\u30f3\u30c8\u306e\u4ed8\u4e0e\u3001\u8cfc\u5165\u6642\u306e\u30af\u30fc\u30dd\u30f3\u767a\u884c\u306a\u3069\u3067\u3059\u3002<\/p>\n

      \u30e1\u30ea\u30c3\u30c8\u306f\u3001\u7279\u5b9a\u306e\u30b8\u30e3\u30f3\u30eb\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u304c\u3042\u308b\u9867\u5ba2\u3092\u53d6\u308a\u8fbc\u307f\u3084\u3059\u3044\u70b9\u3002\u3057\u304b\u3057\u3053\u306e\u3088\u3046\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u5e83\u304f\u884c\u308f\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u9867\u5ba2\u304c\u65b0\u9bae\u5473\u3092\u611f\u3058\u306b\u304f\u3044\u3068\u3044\u3063\u305f\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n

      \u2462PR\uff08\u30d1\u30d6\u30ea\u30c3\u30af\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30ba\uff09<\/h3>\n

      \u9867\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u69cb\u7bc9\u3092\u76ee\u7684\u3068\u3059\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u3053\u3068\u3002<\/strong><\/span>\u3082\u3061\u308d\u3093\u6700\u7d42\u76ee\u7684\u306f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3067\u3059\u3002\u3057\u304b\u3057\u305d\u306e\u524d\u306b\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

      \u305f\u3068\u3048\u3070\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u306b\u3088\u308b\u60c5\u5831\u63d0\u4f9b\u3084\u3001\u4f01\u696d\u3068\u9867\u5ba2\u304c\u76f4\u63a5\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308c\u308b\u6a5f\u4f1a\u306e\u63d0\u4f9b\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u5f37\u5316\u306a\u3069\u3067\u3059\u3002<\/p>\n

      \u2463\u4eba\u7684\u8ca9\u58f2<\/h3>\n

      \u62c5\u5f53\u8005\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9867\u5ba2\u3078\u76f4\u63a5\u58f2\u308a\u8fbc\u3080\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u3053\u3068\u3002<\/strong><\/span>\u305f\u3068\u3048\u3070\u65e5\u3005\u306e\u55b6\u696d\u696d\u52d9\u3084\u5c55\u793a\u4f1a\u306a\u3069\u3067\u306e\u8ca9\u4fc3\u3001\u5b9f\u6f14\u8ca9\u58f2\u306a\u3069\u3067\u3059\u3002<\/p>\n

      \u9867\u5ba2\u3078\u76f4\u63a5\u7684\u306b\u50cd\u304d\u304b\u3051\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u306a\u304b\u3067\u3082\u3001\u3068\u304f\u306b\u9ad8\u3044\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u9867\u5ba2\u3078\u4e00\u65b9\u7684\u306b\u62bc\u3057\u58f2\u308b\u3088\u3046\u306a\u5f62\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n

      \u2464SNS\u3084\u53e3\u30b3\u30df<\/h3>\n

      SNS\u3084\u53e3\u30b3\u30df\u3092\u5229\u7528\u3057\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u3084\u8cfc\u8cb7\u3092\u4fc3\u3059\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u3053\u3068\u3002<\/strong><\/span>\u300c\u5b9f\u969b\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u304c\u3001SNS\u3067\u53e3\u30b3\u30df\u3092\u6295\u7a3f\u3059\u308b\u300d\u3068\u3044\u3046\u3088\u3046\u306b\u9023\u52d5\u3057\u3084\u3059\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n

      \u30e6\u30fc\u30b6\u30fc\u6570\u306e\u591a\u3044SNS\u3092\u9078\u3093\u3067\u3001\u3088\u3044\u53e3\u30b3\u30df\u306b\u5bfe\u3057\u3066\u516c\u5f0f\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u300c\u3044\u3044\u306d\u300d\u3092\u9001\u308b\u7fd2\u6163\u3092\u3064\u3051\u308c\u3070\u3001\u305d\u308c\u3060\u3051\u3067\u3082\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u884c\u3048\u307e\u3059\u3002<\/p>\n

      \uff13\uff0e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u306e\u578b\u3068\u30c4\u30fc\u30eb<\/h2>\n

      \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u306b\u306f\u300c\u30d7\u30c3\u30b7\u30e5\u578b\u300d\u3068\u300c\u30d7\u30eb\u578b\u300d\u306e2\u30bf\u30a4\u30d7\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u9055\u3044\u306f\u3001\u4e0b\u8a18\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n

        \n
      1. \u30d7\u30c3\u30b7\u30e5\u578b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff1a\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u76f4\u63a5\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b<\/li>\n
      2. \u30d7\u30eb\u578b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff1a\u4f01\u696d\u304c\u5e02\u5834\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3001\u305d\u308c\u3092\u304d\u3063\u304b\u3051\u306b\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u8208\u5473\u3092\u6301\u3061\u3001\u63a5\u89e6\u3057\u3066\u304f\u308b\u306e\u3092\u4f01\u696d\u5074\u306f\u5f85\u3064<\/li>\n<\/ol>\n

        \u30d7\u30c3\u30b7\u30e5\u578b\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5<\/h3>\n

        \u30d7\u30c3\u30b7\u30e5\u578b\u306f\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u7a4d\u6975\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u305f\u3044\u3068\u304d\u306b\u6709\u52b9\u3068\u306a\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u6271\u3046\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u5ea6\u304c\u4f4e\u3044\u5834\u5408\u3067\u3059\u3002<\/p>\n

        \u30d7\u30c3\u30b7\u30e5\u578b\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5a92\u4f53\u3092\u3068\u304a\u3057\u3066\u5e83\u7bc4\u56f2\u306e\u9867\u5ba2\u3078\u5468\u77e5\u3057\u3001\u591a\u304f\u306e\u4eba\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3092\u4f1d\u3048\u3066\u8cfc\u5165\u3092\u4fc3\u3059\u306e\u3067\u3059\u3002\u81ea\u52d5\u8eca\u3068\u3044\u3063\u305f\u8ca9\u58f2\u4fa1\u683c\u306e\u9ad8\u3044\u5546\u54c1\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u3001\u3053\u306e\u624b\u6cd5\u304c\u53d6\u3089\u308c\u308b\u3068\u304d\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

          \n
        1. \u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3<\/li>\n
        2. \u30c1\u30e9\u30b7<\/li>\n
        3. \u96fb\u8a71\u3084\u8a2a\u554f<\/li>\n<\/ol>\n

          \u2460\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3<\/h4>\n

          \u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\uff08\u30e1\u30eb\u30de\u30ac\uff09\u306f\u3001\u7279\u5b9a\u306e\u5546\u54c1\u3084\u30b8\u30e3\u30f3\u30eb\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u4eba\u306b\u5bfe\u3057\u3001\u96c6\u4e2d\u7684\u306b\u60c5\u5831\u767a\u4fe1\u3092\u884c\u3046\u624b\u6cd5\u306e\u3053\u3068<\/strong><\/span>\u3002\u53d7\u4fe1\u3092\u8a31\u8afe\u3057\u305f\u9867\u5ba2\u3078\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u5e83\u544a\u306a\u3069\u3092\u5b9a\u671f\u7684\u306b\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n

          \u30e1\u30ea\u30c3\u30c8\u306f\u3001\u300c\u30b3\u30b9\u30c8\u3092\u6291\u3048\u3089\u308c\u308b\u300d\u300c\u9867\u5ba2\u3078\u76f4\u63a5\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u300d\u300c\u307b\u304b\u624b\u6cd5\u306b\u6bd4\u3079\u3066\u7279\u5b9a\u306e\u9867\u5ba2\u3060\u3051\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3084\u3059\u3044\u300d\u306a\u3069\u3067\u3059\u3002<\/p>\n

          \u2461\u30c1\u30e9\u30b7<\/h4>\n

          \u65b0\u805e\u6298\u8fbc\u3084\u30dd\u30b9\u30c6\u30a3\u30f3\u30b0\u3001\u5e97\u982d\u306a\u3069\u3067\u30c1\u30e9\u30b7\u3092\u914d\u5e03\u3059\u308b\u624b\u6cd5\u306e\u3053\u3068\u3002<\/strong><\/span>\u9867\u5ba2\u306b\u4f1d\u3048\u3089\u308c\u308b\u60c5\u5831\u306f\u9650\u5b9a\u3055\u308c\u308b\u3082\u306e\u306e\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8981\u70b9\u3092\u307e\u3068\u3081\u3066\u7aef\u7684\u306b\u4f1d\u3048\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u914d\u5e03\u65b9\u6cd5\u3084\u914d\u5e03\u5834\u6240\u6b21\u7b2c\u3067\u306f\u3001\u7279\u5b9a\u306e\u9867\u5ba2\u3060\u3051\u306b\u96c6\u4e2d\u3057\u3066\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u306e\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

          \u591a\u304f\u306e\u9867\u5ba2\u306b\u30c1\u30e9\u30b7\u3092\u53d7\u3051\u53d6\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u300c\u8208\u5473\u3092\u5f15\u304f\u6587\u7ae0\u3092\u76ee\u7acb\u3064\u7b87\u6240\u3078\u8a18\u8f09\u3059\u308b\u300d\u300c\u30af\u30fc\u30dd\u30f3\u306a\u3069\u306e\u7279\u5178\u3092\u3064\u3051\u308b\u300d\u3068\u3044\u3063\u305f\u5de5\u592b\u304c\u5fc5\u8981\u3067\u3057\u3087\u3046\u3002<\/p>\n

          \u2462\u96fb\u8a71\u3084\u8a2a\u554f<\/h4>\n

          \u96fb\u8a71\u3084\u8a2a\u554f\u3067\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u3084\u8cfc\u5165\u3092\u4fc3\u3059\u76f4\u63a5\u7684\u306a\u624b\u6cd5\u306e\u3053\u3068\u3002<\/strong><\/span>\u30e1\u30ea\u30c3\u30c8\u306f\u300c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3092\u6b63\u78ba\u306b\u4f1d\u3048\u3089\u308c\u308b\u300d\u300c\u9867\u5ba2\u306e\u53cd\u5fdc\u3092\u305d\u306e\u5834\u3067\u78ba\u8a8d\u3067\u304d\u308b\u300d\u70b9\u3067\u3059\u3002<\/p>\n

          \u4e00\u65b9\u3001\u3053\u306e\u624b\u6cd5\u306b\u3042\u307e\u308a\u3088\u304f\u306a\u3044\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u3064\u4eba\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3001\u3042\u308b\u3044\u306f\u4f01\u696d\u306e\u30a4\u30e1\u30fc\u30b8\u30c0\u30a6\u30f3\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u3088\u3046\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n

          \u30d7\u30eb\u578b\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5<\/h3>\n

          \u3059\u3067\u306b\u7279\u5b9a\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3084\u30b8\u30e3\u30f3\u30eb\u3078\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u9867\u5ba2\u3078\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u305f\u3044\u3068\u304d\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n

          \u9867\u5ba2\u304c\u300c\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u3068\u3092\u793a\u3059\u884c\u52d5\u300d\u3092\u53d6\u308b\u307e\u3067\u5f85\u3064\u5fc5\u8981\u306f\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u30d7\u30eb\u578b\u3067\u5f8c\u62bc\u3057\u3059\u308c\u3070\u8cfc\u8cb7\u306b\u81f3\u308b\u78ba\u7387\u306f\u9ad8\u307e\u308b\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u30b3\u30b9\u30c8\u3092\u6291\u3048\u3084\u3059\u3044\u306e\u3082\u3053\u306e\u624b\u6cd5\u306e\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n

          \u305f\u3060\u3057\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u8a8d\u77e5\u5ea6\u304c\u4f4e\u3044\u5834\u5408\u3001\u3053\u306e\u624b\u6cd5\u306b\u3088\u308b\u5927\u304d\u306a\u52b9\u679c\u306f\u898b\u8fbc\u3081\u307e\u305b\u3093\u3002<\/p>\n

            \n
          1. Web\u5e83\u544a\uff08\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff09<\/li>\n
          2. POP\u5e83\u544a<\/li>\n
          3. SNS<\/li>\n<\/ol>\n

            \u2460Web\u5e83\u544a\uff08\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff09<\/h4>\n

            Web\u5e83\u544a\u306e\u3072\u3068\u3064\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u7d50\u679c\u306b\u9023\u52d5\u3057\u3066\u8868\u793a\u5185\u5bb9\u304c\u5909\u5316\u3059\u308b\u5e83\u544a\u306e\u3053\u3068\u3002<\/strong><\/span>\u7279\u5b9a\u306e\u30b8\u30e3\u30f3\u30eb\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u4eba\u3060\u3051\u306b\u7279\u5b9a\u306e\u5e83\u544a\u3092\u8868\u793a\u3067\u304d\u308b\u305f\u3081\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n

            \u56fd\u5185\u3067\u306fGoogle\u3068Yahoo!\u306e2\u793e\u304c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u6271\u3063\u3066\u3044\u307e\u3059\u3002Web\u4e0a\u3067\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u529b\u3092\u5165\u308c\u308b\u969b\u3001\u6d3b\u7528\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

            \u2461POP\u5e83\u544a<\/h4>\n

            \u300cPoint of Purchase\uff08\u8cfc\u8cb7\u6642\u70b9\uff09\u300d\u306e\u7565\u3067\u3001\u5b9f\u5e97\u8217\u306e\u7279\u5b9a\u5546\u54c1\u58f2\u308a\u5834\u306b\u63b2\u793a\u3055\u308c\u308b\u30dd\u30b9\u30bf\u30fc\u3084\u770b\u677f\u30bf\u30a4\u30d7\u306e\u5e83\u544a\u306e\u3053\u3068\u3002<\/strong><\/span>\u3053\u3053\u306b\u306f\u5e97\u8217\u306e\u5e97\u54e1\u306b\u3088\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n

            \u305f\u3068\u3048\u3070\u533b\u85ac\u54c1\u30b3\u30fc\u30ca\u30fc\u306b\u98a8\u90aa\u85ac\u306ePOP\u3092\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3059\u308c\u3070\u3001\u98a8\u90aa\u85ac\u3092\u8cb7\u3044\u306b\u6765\u305f\u9867\u5ba2\u3092\u5546\u54c1\u307e\u3067\u8a98\u5c0e\u3067\u304d\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u8cfc\u8cb7\u306b\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

            \u2462SNS<\/h4>\n

            \u30d7\u30eb\u578b\u306b\u5206\u985e\u3055\u308c\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u3082\u3001SNS\u306f\u6709\u52b9\u3067\u3059\u3002SNS\u306f\u4e0d\u7279\u5b9a\u591a\u6570\u306b\u60c5\u5831\u306e\u767a\u4fe1\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3084\u5e83\u544a\u3001\u65b0\u305f\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u958b\u62d3\u3001\u4f01\u696d\u305d\u306e\u3082\u306e\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306a\u3069\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n

            SNS\u306e\u306a\u304b\u3067\u3082\u6ce8\u76ee\u3059\u3079\u304d\u306fFacebook\u3068Instagram\u30022\u793e\u306e\u5e83\u544a\u53ce\u5165\u306f2017\u5e74\u304b\u30892019\u5e74\u306e3\u5e74\u3067\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3067\u6d3b\u7528\u3057\u3066\u3044\u308b\u3068\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n

            SNS\u5e83\u544a<\/h5>\n

            Twitter\u3084Instagram\u3001Facebook\u3001LINE\u306a\u3069\u306eSNS\u4e0a\u3067\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u3002SNS\u306b\u6295\u7a3f\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5c65\u6b74\u3092\u3082\u3068\u306b\u3001\u8868\u793a\u3059\u308b\u5e83\u544a\u304c\u5909\u5316\u3059\u308b\u4ed5\u7d44\u307f\u3092\u53d6\u3063\u3066\u3044\u308b\u5834\u5408\u304c\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

            \u30e1\u30ea\u30c3\u30c8\u306f\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3068\u540c\u69d8\u306b\u7279\u5b9a\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u7d5e\u3063\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3084\u3059\u3044\u70b9\u3002\u307e\u305f\u30c6\u30ad\u30b9\u30c8\u3084\u753b\u50cf\u3060\u3051\u3067\u306a\u304f\u3001\u52d5\u753b\u3092\u4f7f\u7528\u3067\u304d\u308b\u70b9\u3082\u5927\u304d\u306a\u7279\u9577\u3067\u3059\u3002<\/p>\n

            SNS\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/h5>\n

            \u96c6\u5ba2\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u306a\u3069\u3092\u76ee\u7684\u3068\u3057\u305fSNS\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3002\u5c11\u306a\u3044\u30b3\u30b9\u30c8\u3067\u52b9\u7387\u7684\u306a\u96c6\u5ba2\u3067\u304d\u308b\u70b9\u304c\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n

            \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4f8b\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u308b\u306e\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u5bfe\u8c61\u3068\u3057\u305f\u30d7\u30ec\u30bc\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30af\u30fc\u30dd\u30f3\u306e\u914d\u5e03\u306a\u3069\u3002\u8907\u6570\u306eSNS\u3092\u4f75\u7528\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u884c\u3048\u3070\u3001\u3055\u3089\u306b\u52b9\u7387\u3088\u304f\u96c6\u5ba2\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

            \uff14\uff0e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/h2>\n

            \u8ca9\u58f2\u4fc3\u9032\u3092\u76ee\u7684\u3068\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u304b\u304b\u308f\u308a\u3082\u5bc6\u63a5\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u5f79\u5272\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n

              \n
            1. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9<\/li>\n
            2. \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30df\u30c3\u30af\u30b9<\/li>\n
            3. \u5e83\u7fa9\u3068\u72ed\u7fa9<\/li>\n<\/ol>\n

              \u2460\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9<\/h3>\n

              \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3066\u91cd\u8981\u6027\u306e\u9ad8\u3044\u4e0b\u8a18\u300c4P\u300d\u306e\u3072\u3068\u3064\u3002<\/strong><\/span>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u3067\u306f\u3001\u3053\u308c\u3089\u8981\u7d20\u3092\u3082\u3068\u306b\u6226\u7565\u3068\u6226\u8853\u3092\u7b56\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

                \n
              • Product\uff08\u88fd\u54c1\uff09<\/li>\n
              • Price\uff08\u4fa1\u683c\uff09<\/li>\n
              • Place\uff08\u6d41\u901a\uff09<\/li>\n
              • Promotion\uff08\u5ba3\u4f1d\uff09<\/li>\n<\/ul>\n

                \u2461\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30df\u30c3\u30af\u30b9<\/h3>\n

                \u3044\u304f\u3064\u304b\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3002<\/strong><\/span>\u305f\u3068\u3048\u3070\u30c1\u30e9\u30b7\u5e83\u544a\u3068\u5e97\u8217\u3067\u306e\u4eba\u7684\u8ca9\u58f2\u3092\u540c\u6642\u306b\u5b9f\u65bd\u3059\u308b\u3068\u3044\u3063\u305f\u624b\u6cd5\u3067\u3059\u3002<\/p>\n

                \u8fd1\u5e74\u3001\u9867\u5ba2\u884c\u52d5\u304c\u591a\u69d8\u5316\u3057\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u591a\u304f\u306e\u4f01\u696d\u306f\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30df\u30c3\u30af\u30b9\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n

                \u2462\u5e83\u7fa9\u3068\u72ed\u7fa9<\/h3>\n

                \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u300c\u5e83\u7fa9\u300d\u3068\u300c\u72ed\u7fa9\u300d\u306b\u5206\u985e\u3067\u304d\u307e\u3059\u3002\u5e83\u7fa9\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u6307\u3059\u306e\u306f\u4ee5\u4e0b\u306e4\u3064\u306e\u8981\u7d20\u3067\u3059\u3002<\/p>\n

                  \n
                • Advertising\uff08\u5e83\u544a\uff09<\/li>\n
                • Sales Promotion\uff08\u8ca9\u4fc3\uff09<\/li>\n
                • PR\uff08\u30d1\u30d6\u30ea\u30c3\u30af\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30ba\uff09<\/li>\n
                • Personal Selling\uff08\u4eba\u7684\u8ca9\u58f2\uff09<\/li>\n<\/ul>\n

                  \u9593\u63a5\u7684\u63a5\u70b9\u3068\u76f4\u63a5\u7684\u306a\u63a5\u70b9\u306e\u4e21\u65b9\u3092\u542b\u307f\u3001\u3053\u308c\u3089\u306e\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3082\u5e83\u7fa9\u306b\u3042\u305f\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u72ed\u7fa9\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u306f\u3001\u4e0a\u8ff0\u3057\u305f4\u3064\u306e\u8981\u7d20\u306e\u3046\u3061\u76f4\u63a5\u7684\u306a\u63a5\u70b9\u3092\u6301\u3064\u300cSales Promotion\uff08\u8ca9\u4fc3\uff09\u300d\u306e\u307f\u3092\u6307\u3059\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n

                  \uff15\uff0e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8<\/h2>\n

                  \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u6210\u529f\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u300c\u76ee\u7684\u300d\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u300d\u300c\u52b9\u679c\u6e2c\u5b9a\u300d\u306e3\u70b9\u3092\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\u305d\u308c\u305e\u308c\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

                    \n
                  1. \u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n
                  2. \u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u5b9a\u3059\u308b<\/li>\n
                  3. \u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b<\/li>\n<\/ol>\n

                    \u2460\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n

                    \u5e83\u7fa9\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u5834\u5408\u3001\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u76ee\u7684\u304c\u7570\u306a\u308c\u3070\u884c\u3046\u6d3b\u52d5\u3082\u304a\u306e\u305a\u3068\u5909\u308f\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n

                    \u305f\u3068\u3048\u3070\u300c\u8ca9\u4fc3\u304c\u76ee\u7684\u300d\u300c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u77e5\u540d\u5ea6\u306e\u5411\u4e0a\u304c\u76ee\u7684\u300d\u3068\u3044\u3046\u5834\u5408\u3001\u305d\u308c\u305e\u308c\u51fa\u7a3f\u3059\u308b\u5e83\u544a\u306e\u5185\u5bb9\u306b\u3082\u9055\u3044\u304c\u751f\u3058\u308b\u3067\u3057\u3087\u3046\u3002\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3088\u308a\u5177\u4f53\u7684\u306a\u76ee\u7684\u3092\u7acb\u3066\u3001\u305d\u3053\u304b\u3089\u9006\u7b97\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u5207<\/strong>\u3067\u3059\u3002<\/p>\n

                    \u2461\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u9078\u5b9a\u3059\u308b<\/h3>\n

                    \u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u9078\u5b9a\u3082\u91cd\u8981\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u305d\u306e\u7279\u5fb4\u3092\u3088\u308a\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u5e74\u9f62\u3084\u5c45\u4f4f\u5730\u3001\u8da3\u5473\u306e\u307b\u304b\u8077\u696d\u3084\u5bb6\u65cf\u69cb\u6210\u306a\u3069\u3082\u6307\u5b9a\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

                    \u307e\u305f\u3053\u308c\u3089\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7279\u5fb4\u3092\u660e\u78ba\u306b\u3059\u308b\u3068\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084SNS\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/strong><\/p>\n

                    \u2462\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b<\/h3>\n

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                    1981\u5e74\u306b\u59cb\u307e\u3063\u305f\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u5546\u54c1\u306b\u8cbc\u4ed8\u3055\u308c\u305f\u30b7\u30fc\u30eb\u3092\u96c6\u3081\u308b\u3068\u304a\u76bf\u304c\u3082\u3089\u3048\u307e\u3059\u3002\u30d7\u30ec\u30df\u30a2\u30e0\u624b\u6cd5\u3092\u7528\u3044\u305f\u5178\u578b\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

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                    \uff11\uff0e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08\u6d3b\u52d5\uff09\u3068\u306f\uff1f \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff08Promotion\uff09\u3068\u306f\u3001\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5e83\u304f\u8a8d\u77e5\u3055\u305b\u3001\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306e\u6d3b\u52d5\u306e\u3053\u3068\u3002\u8ca9\u4fc3\u306e\u3088\u3046\u306a\u76f4\u63a5\u7684\u306a\u6d3b\u52d5\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f … <\/p>\n","protected":false},"author":23,"featured_media":31050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[117],"tags":[28],"class_list":{"0":"post-33522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-ha"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/posts\/33522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/comments?post=33522"}],"version-history":[{"count":5,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/posts\/33522\/revisions"}],"predecessor-version":[{"id":44246,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/posts\/33522\/revisions\/44246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/media\/31050"}],"wp:attachment":[{"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/media?parent=33522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/categories?post=33522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kaonavi.jp\/dictionary\/wp-json\/wp\/v2\/tags?post=33522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}